Wednesday, 8 July 2015

Always unveils next 'Like a Girl' ad; Helen Mirren's face not altered with camera tricks, rules ASA; Lynx creates can coated with the blackest material on the planet

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Brand Republlic
Daily News 8th July
 
Always unveils next 'Like a Girl' ad and signs up Game of Thrones star Maisie Williams Always unveils next 'Like a Girl' ad and signs up Game of Thrones star Maisie Williams
08 July 15, Shona Ghosh
Always has unveiled the second instalment of its 'Like a Girl' campaign, signing up Game of Thrones star Maisie Williams as an ambassador and launching a "confidence curriculum" for schools.
 
Helen Mirren's face not altered with camera tricks, rules ASA Helen Mirren's face not altered with camera tricks, rules ASA
08 July 15, Omar Oakes
Dame Helen Mirren's "rejuvenated" appearance in a L'Oréal ad was not exaggerated to mislead people about the potency of moisturising cream, the ad watchdog has ruled.
 
AKQA's Ete Davies joins AnalogFolk AKQA's Ete Davies joins AnalogFolk
08 July 15, Gurjit Degun
AnalogFolk has taken on Ete Davies, the head of delivery at AKQA, into the same role.
 
Smirnoff's 'pretentious bar' TV ad banned Smirnoff's 'pretentious bar' TV ad banned
08 July 15, Gurjit Degun
The ad watchdog has banned a TV ad for Smirnoff, the vodka brand owned by Diageo, for implying alcohol contributes to the success of a social occasion.
 
Australian campaign features misbehaving brains Australian campaign features misbehaving brains
08 July 15, Matthew Miller
The work from JWT Melbourne helps tell teenagers it's not them -- it's their brains
 
FA boss Martin Glenn on that 'sexist' tweet and why brands should back women's football FA boss Martin Glenn on that 'sexist' tweet and why brands should back women's football
07 July 15, Gemma Charles
FA chief executive Martin Glenn has admitted that the tweet sent out by his organisation yesterday, referring to the England women's World Cup squad as going "back to being mothers, partners and daughters",... read more
 
Radiocentre scraps RAB as part of rebrand Radiocentre scraps RAB as part of rebrand
08 July 15, Maisie McCabe
Radiocentre, the trade body for commercial radio, has scrapped the Radio Advertising Bureau brand, as part of a simplification of its structure.
 
In India, Lenovo ups 'cool' quotient with calm female bully-basher In India, Lenovo ups 'cool' quotient with calm female bully-basher
08 July 15, Campaign staff
Acrobatic moves displayed in ad for laptop/tablet hybrid
 
Breakfast Briefing: Barclays CEO fired, Bacardi's acquisition, Sainsbury's digital vouchers Breakfast Briefing: Barclays CEO fired, Bacardi's acquisition, Sainsbury's digital vouchers
08 July 15, Shona Ghosh
Introducing Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. Today we look at the news about Barclays CEO Anthony Jenkins, Bacardi's latest acquisition,... read more
 
Lynx creates can coated with the blackest material on the planet Lynx creates can coated with the blackest material on the planet
07 July 15, Shona Ghosh
Lynx has produced a one-off edition of its Lynx Black spray coated with Vantablack, a material so dark its manufacturer claims looking at it is like looking into a black hole.
 
Taking the temperature at Wimbledon Taking the temperature at Wimbledon
07 July 15, Chris Cardew
It's the fourth day of Wimbledon (last Thursday), Andy Murray has just beaten Robin Haase in straight sets and the UK number four, James Ward has made it through to the third round. The mood at Wimbledon... read more
 
Time for a change? One marketer maps his journey into portfolio working Time for a change? One marketer maps his journey into portfolio working
08 July 15, Harry Lang
Crafting a portfolio career might not be as hard as you think and the opportunities offered by this increasingly popular way of working are endless, writes marketing consultant Harry Lang.
 
Primesight circles Eye Airports in £3m deal Primesight circles Eye Airports in £3m deal
07 July 15, Arif Durrani
Primesight has emerged as the preferred bidder for regional media specialist Eye Airports, which has outdoor contracts for London Gatwick and Manchester airports, in a deal estimated at £3 million.
 
From Caitlin Jenner to Michelle Obama, magazine media influence is all around us From Caitlin Jenner to Michelle Obama, magazine media influence is all around us
07 July 15, Sue Todd
Anyone who doubts that magazine media holds a unique influence on consumer culture just needs to ask Michelle Obama, says Sue Todd, chief executive of Magnetic.
 
Future acquires Net Communities Future acquires Net Communities
07 July 15, Omar Oakes
Future, the consolidating international media group, has acquired Net Communities, the online publisher and technology ad network.
 
M&S slammed on 'floundering' clothing sales and staff pay M&S slammed on 'floundering' clothing sales and staff pay
07 July 15, Shona Ghosh
Marks and Spencer faced the music at its annual general meeting today, with shareholders especially critical of the retailer's clothing performance.
 
 
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