Apple gadgets, iBesties, Sky's new tech hub, mobile advertising, #MarketingReboot, digital trends for charities

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Apple gadgets no longer necessity, says study 27 July 15, Joan Voight The Apple Watch may have moved its image upscale, but Apple has lost points as an indispensable brand.     27 July 15 Could iBesties encourage young girls to become tech's shining stars? Last week on The Wall's latest vlog, we spoke to two industry experts from Mediaocean about the stigmas around women in technology as well as the career opportunities available to females within... read more   27 July 15 Optimising your mobile advertising across channels It was once just a "nice to have", but now mobile advertising will soon capture the majority of digital ad spend. Driven by rapid consumer adoption of mobile devices, and a corresponding surge in mobile... read more   27 July 15 Emerging digital trends and opportunities for charities We're often guilty, as marketing types, of putting acquisition, data and money ahead of everything, and channeling our digital efforts in this direction. And that makes sense. Digital investment has to... read more   27 July 15 The Daily Poke: Pig in a poke Bacon and egg martinis, Burger King's bacon sundae, you'll even find Camp Bacon in Michigan – an annual event for bacon enthusiasts. Yes, it seems the world's obsession with this pork product persists... read more     Sky opens northern tech hub to re-imagine TV's future 27 July 15, Shona Ghosh Sky is opening a new tech hub in Leeds later this year and will hire up to 400 techies to help innovate for changing audience habits.   Campaign Viral Chart: Sky Sports ad with Thierry Henry is most shared 27 July 15, Gurjit Degun A Sky Sports ad starring Thierry Henry, the former France and Arsenal footballer, sharing the history of England's top football league, has taken the top place in the chart.   #MarketingReboot: 5 ways to reboot your marketing this summer 27 July 15, Nicola Kemp With the summer lull upon us, Nicola Kemp looks at practical ways to reboot your marketing strategies and gain a fresh perspective.   For mobile video to compete for TV budgets requires reach and scale 27 July 15, Stephen Upstone There are many challenges for those hoping to make money from this nascent and potentially lucrative world of mobile video, says LoopMe's Stephen Upstone.                 Social/Community Manager   £27k Dot-Gap, London Central   User Experience (UX) Designers, Global Software Delivery   Competitive HSBC, London   Head of Creative, Sky Content PR   benefits Sky, Isleworth   Freelance or temp to perm SENIOR ACCOUNT MANAGER & ACCOUNT DIRECTOR -digital with B2B experience   £200-350 per day - perm c. £35-55k Judi Patton, London (South), London (Greater)   B2B Marketing Planning & Media Manager (London)   Competitive + benefits EE, London   Account Director   £50000 - £60000 per annum + benefits EJ Church, Windsor   Head of Brand Marketing & Development - NOW TV - 12month FTC   Negotiable Sky, London   Brand Marketing Manager (Sky Atlantic or Sky 1) - 12 months   Negotiable Sky, West London   Senior Marketing Strategy Manager (London)   Competitive + bonus EE, London   Senior Designer, Entertainment   Negotiable Sky, London               See all jobs

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