Poltergeist clown ads escape ban, VCCP appoints Vickery as director of SEO and Tess Daly fronts Special K rebrand

View in web browser   |   Add to safe senders Daily News 15th July

Poltergeist clown ads escape ban despite over 70 complaints 15 July 15, Gurjit Degun Ads for the film Poltergeist featuring a dark image of a clown have been described as "not irresponsibly targeted in outdoor media" by the ASA, despite the ad watchdog receiving 74 complaints.   VCCP appoints Vickery as director of SEO 15 July 15, Omar Oakes VCCP has appointed Tim Vickery, the head of SEO for Europe, Middle East and Africa at Zenith Optimedia's global digital arm Performics, to the role of director of SEO.   Kellogg's recruits Tess Daly to front Special K rebrand 14 July 15, Omar Oakes Tess Daly, the Strictly Come Dancing presenter, has been unveiled as the new face of Special K as the company undergoes a multi-million pound overhaul of the cereal brand.   Iris promotes Andy Taylor to joint executive creative director 15 July 15, Gurjit Degun Iris has promoted Andy Taylor, a creative director at the agency, to the role of joint executive creative director.   Thomas Cook picks Albion for pan-Euro account 14 July 15, James Swift The Thomas Cook Group has picked Albion to handle its advertising and product innovation across Europe.   Breakfast briefing: falling Asia sales hits Burberry and KFC & Aldi's friendly farmer pledge 15 July 15, Charlotte Mceleny Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. Today we look at the latest financials from Burberry and KFC owner Yum and how Aldi is leading... read more   Airbnb's Mildenhall on value-driven marketing and being 'transkind' to Caitlyn Jenner 14 July 15, Charlotte Mceleny Airbnb is taking its first major step into value-driven marketing, aligning itself with positive support for the kindness of strangers and diversity by asking 'Is Mankind?'.   Airbnb "Is Mankind?" by TBWA/Chiat/Day 15 July 15, Airbnb's new global campaign seeks to connect the brand with discussions about innate human kindness.   How marketers work with agencies has changed, so our contracts must reflect this 15 July 15, Dan Shute There were definitely no midriffs on show at a recent London seminar but it was as useful as the Cannes Lions jamboree, says Dan Shute, managing and founding partner, Creature of London.   Barclays relents to Apple Pay as the service launches in the UK 14 July 15, Charlotte Mceleny Barclays has confirmed it will eventually join Apple Pay, joining other major high street banks as the service goes live in the UK today.   Apple Pay kick starts evolution of the mobile wallet 14 July 15, Neil Garner The launch of Apple Pay presents an exciting future for brands and advertisers, says the founder of Proxama, the company that worked with MasterCard in 2010 to create the first mobile contactless wallet.   Tinder's Sean Rad: there is no question, we invented swiping 14 July 15, Charlotte Mceleny Tinder founder Sean Rad says "there is no question, we invented swiping" but admits that the service needs to continue to push the boundaries of interaction design to keep its young, active audience engaged.   Microsoft kicks off #UpgradeYourWorld campaign in major Windows 10 push 14 July 15, Shona Ghosh Windows operating system is still Microsoft's bread and butter, meaning any new launch is always accompanied by industry hoop-la.   Backwards briefs: Kicking off campaigns in a fragmented media landscape 15 July 15, Alex Smith Briefing in a fragmented, multi-channel media world requires a radical rethink. Alex Smith, planning director at Sense, explains why the idea should lead the media.   TV ad for religious faith healing banned by ads regulator 15 July 15, Omar Oakes A teleshopping ad, claiming that faith healing could heal warts and stomach ulcers, has been banned by the advertising watchdog on the grounds of being "irresponsible".   Tim Gardam joins Which? as chairman of Consumers' Association 15 July 15, Omar Oakes The Consumers' Association, the charity and publisher of Which? magazine, has appointed the Ofcom Board member Tim Gardam as its new chairman.                 Head of Customer Relationship Management (London)   Competitive + benefits EE, London   Sales Account Director - Mobile Ad Tech platform   up to £60,000 + bonus Silverdrum, London (Central), London (Greater)   Digital Sales Manager   Up to £50k basic + comms + benefits MediaMigo Recruitment imited, London (Central), London (Greater)   Digital Director   £50-60k dep on experience + benefits MediaMigo Recruitment imited, London (Central), London (Greater)   Senior UX Designer   £45000 - £50000 per annum The Great & The Good, London               See all jobs

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