Wednesday, 8 July 2015

FA tweet, Eternify app, Coca-Cola's 'happiness meters', Facebook News Feed and video consumption, mobile infographic, marketing cloud management

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Brand Republlic
Digital PM brought to you by The Wall 8th July
 
FA boss Martin Glenn on that 'sexist' tweet and why brands should back women's football FA boss Martin Glenn on that 'sexist' tweet and why brands should back women's football
07 July 15, Gemma Charles
FA chief executive Martin Glenn has admitted that the tweet sent out by his organisation yesterday, referring to the England women's World Cup squad as going "back to being mothers, partners and daughters",... read more
 
 
08 July 15
The Daily Poke: Text blood

While there are plenty of compelling reasons to give blood, statistics show that return rates among new donors are generally in decline. In an effort to stem the flow, Stockholm-based blood service Blodcentralen...

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08 July 15
Spotify and Eternify reveals the importance of attribution in digital media

An app called Eternify recently made the headlines owing to its ability to put any artist's songs on endless repeat, playing just 30 seconds at a time – the minimum required to be considered...

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08 July 15
Facebook News Feed update to improve video consumption

Changing media consumption habits have seen video become a dominant media format across all channels, not least social. The recent update from Facebook is a step forward in helping brands better attribute...

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08 July 15
Infographic: Mobile eats up everything

Our latest infographic from Yieldr takes a look at the impact of mobile in terms of traffic, advertising, video and consumer behaviour from around the globe. Looking at the UK market, Yieldr has stated...

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08 July 15
Marketing cloud management: A game-changing solution every marketer should adopt

How many digital marketing vendors do you think are present on your site? Can you even guess? These vendors provide capabilities that are indispensable for marketers looking to gain insight into consumer...

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Sexist FA tweet 'unacceptable', says P&G's Roisin Donnelly with latest Like a Girl launch Sexist FA tweet 'unacceptable', says P&G's Roisin Donnelly with latest Like a Girl launch
08 July 15, Shona Ghosh
P&G's brand director for Northern Europe, Roisin Donnelly, has called the FA's recent tweet about the England World Cup women's team "unacceptable".
 
Coca-Cola to measure the happiness of Londoners over the summer Coca-Cola to measure the happiness of Londoners over the summer
08 July 15, Charlotte Mceleny
Coca-Cola is measuring how happy London is this summer via interactive outdoor 'happiness meters' that show real-time social data.
 
Zone picks up digital brief for Glenlivet Zone picks up digital brief for Glenlivet
08 July 15, Gurjit Degun
The Glenlivet, the Pernod Ricard Scotch malt whisky brand, has named Zone as its retained digital agency following a competitive pitch.
 
Why it's a great time to be Made in Britain: driving the innovation agenda Why it's a great time to be Made in Britain: driving the innovation agenda
08 July 15, Rose Lewis
Marketing New Thinking Awards judge Rose Lewis, co-founder of start-up accelerator Collider, delves into one of our 12 unique categories to explore the 'Made in Britain' future of the industry. The awards... read more
 
 
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