Tuesday, 21 July 2015

Jawbone designer on creating Hive thermostat, programmatic, Ivan Massow's latest nomination bid video, marketing automation, native content

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Brand Republlic
Digital PM brought to you by The Wall 21st July
 
How Jawbone's designer created the new Hive thermostat How Jawbone's designer created the new Hive thermostat
21 July 15, Georgina Brazier and Jake O'Gorman
Hive, the smart home company owned by British Gas, has collaborated with Silicon Valley design wunderkind Yves Béhar for its new thermostat. Here, he explains the design process and how we will all become... read more
 
 
21 July 15
How can UK retailers grab a slice of the programmatic pie?

US retailers are buying into programmatic in their droves because in today's digital age, they recognise a savvy advertising strategy is critical. In fact, the industry spent 70% of digital display budgets...

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21 July 15
Retargeting using marketing automation: User data for personalised targeting

Marketing automation platforms such as Marketo and Adroll store more customer information than you probably know what to do with. You know which customers are on your emailing list, how many of those customers...

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21 July 15
Firefox's Flash block: Native content 1 – online advertising 0

From Apple's announcement that its mobile iOS9 Safari update will activate ad blocking by default and the IAB/YouGov's finding that 15% of Brits now install ad blockers, we're locked in an intensifying...

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21 July 15
The Daily Poke: Make it mine

"I want my MTV" wailed Sting, back in the early 80s, heralding the arrival of the era-defining music video channel. Thirty-odd years later, the tune has changed to 'I am my MTV’...

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Ashley Madison hack: life is short, stop trusting computers Ashley Madison hack: life is short, stop trusting computers
21 July 15, Amy Kean
As we approach 'The Singularity' should we be blaming humans or computers for failing the public and who even is the victim? asks Amy Kean, head of futures at Havas Media and founder of Havas Labs.
 
Massow the cartoon mayor returns in new nomination bid video Massow the cartoon mayor returns in new nomination bid video
21 July 15, James Swift
Ivan Massow, the London mayoral candidate whose animated election film went viral earlier this year, has released another video in a bid to secure the Conservative Party nomination.
 
Eight-year-old breakdancing YouTube sensation enlisted by Unilever Eight-year-old breakdancing YouTube sensation enlisted by Unilever
21 July 15, Campaign staff
Ellen DeGeneres Show alum stars in global ad campaign
 
 
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