Tuesday 31 August 2010

Digital PM - Strongbow, Google, NYTimes, Sony Ericsson

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Latest news
Strongbow turns its tap off to bankers in new viral
Strongbow turns its tap off to bankers in new viral
by Sara Kimberley
31 August 2010, 12:45PM
Strongbow is launching a spoof viral campaign on Friday (3 September), which sends up its own 'honours' ads and sends a clear snub to the City's fat cats.
Google's 'Priority Inbox' to affect email marketing strategies
Google's 'Priority Inbox' to affect email marketing strategies
by Jennifer Whitehead
31 August 2010, 03:35PM
Direct marketers are already working out how to adapt to Gmail's new Priority Inbox system amid fears that the new feature could lessen the impact of email marketing.
NYTimes adds Facebook feature ahead of paywall
NYTimes adds Facebook feature ahead of paywall
by Gordon MacMillan
31 August 2010, 03:38PM
The New York Times is to allow users to login into its website using Facebook and in doing so sends out a message that it does not want the introduction of its metered paywall next year to get in the way of sharing content socially.
Sony Ericsson targets Chinese mobile market as Vodafone 'prepares exit'
Sony Ericsson targets Chinese mobile market as Vodafone 'prepares exit'
by Sarah Shearman
31 August 2010, 02:18PM
Sony Ericsson has partnered with China's largest mobile operator, China Mobile, to launch its first smartphone to support the country's SCMDA network, in a bid to strengthen its position in the region.
Google acquisition of Angstro adds to Google Me speculation
Google acquisition of Angstro adds to Google Me speculation
by Staff
31 August 2010, 11:55AM
SAN FRANCISCO - Google has bought social networking start-up Angstro and hired its founder Rohit Khare as it continues to challenge Facebook. This follows some changes it made last week to Orkut, which is fast losing ground to its US rival.
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Also in the news
Ebay redoubles marketing efforts for fashion offering
by Sarah Shearman, 31 August 2010, 08:55AM
Hardys backs Come Dine With Me deal with major campaign
by Sara Kimberley, 31 August 2010, 08:55AM
Kelkoo hires Simpson as it launches brand review
by Jennifer Whitehead, 31 August 2010, 10:45AM
Creative Orchestra alters Tube map for water charity campaign
by Jennifer Whitehead, 31 August 2010, 10:25AM
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From the blogs
There's one good thing to say about the Aegis half year results.
Bob Willott
Fri, 27 Aug 2010 00:04:00 -0700
Huntsworth rebounds from the recession
Bob Willott
Thu, 26 Aug 2010 06:46:00 -0700
LBi's last pre-merger performance
Bob Willott
Thu, 26 Aug 2010 02:53:00 -0700
Chime strikes a cheerful note
Bob Willott
Wed, 25 Aug 2010 02:42:00 -0700
Shock horror: WPP mistakenly reports profit slump instead of 39% rise
Bob Willott
Tue, 24 Aug 2010 05:32:00 -0700
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Media PM - June NRS figures, PHD Australia, Sport magazine, New York Times, Smooth Radio, IPC

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*   Latest News
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Loaded: lads' mags still losing readers according the NRS
NRS JUNE 2010: Loaded, FHM and Nuts hit by readership declines
Katherine Levy, 31 August 2010

The latest set of National Readership Survey figures shows the lads' mags...

  
The Herald: 39% year-on-year slump in readership
NRS JUNE 2010: The Herald sheds nearly 40% of its readership
John Reynolds, 31 August 2010

Scotland's national newspapers suffered major falls in their readership figures, headed by...

  
PepsiCo hands $27m media duties to PHD in Australia
PepsiCo hands $27m media duties to PHD in Australia
Staff, 31 August 2010

SYDNEY - PepsiCo has appointed PHD to handle its media planning and...

  
Sport: extending distribution outside London
Sport magazine trials distribution outside London
John Reynolds, 31 August 2010

UTV Media is set to extend the distribution of its free weekly...

  
NYTimes adds Facebook feature ahead of paywall
NYTimes adds Facebook feature ahead of paywall
Gordon MacMillan, 31 August 2010

The New York Times is to allow users to login into its...

  
Andy Carter: appointed managing director of Smooth Radio
Andy Carter appointed managing director of Smooth Radio
Maisie McCabe, 31 August 2010

GMG Radio has appointed Andy Carter, managing director of its North West...

  
Wedding: bumper 25th anniversary issue
IPC's Wedding magazine celebrates 25th anniversary
Katherine Levy, 31 August 2010

IPC Southbank's Wedding magazine, which bears the strapline "Don't get married without...

  
*   Also in the News
*
Special report: Edinburgh TV Festival
Staff, 31 August 2010
Google acquisition of Angstro adds to Google Me speculation
Staff, 31 August 2010
London Advertising and Walker Media land healthcare work
Jennifer Whitehead, 31 August 2010
UTV profits in rude health after World Cup
John Reynolds, 31 August 2010
 
 
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