Wednesday, 25 August 2010

Marketing Daily - Nestlé, O2, Google, Wickes and Star Wars

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Breaking news from Marketing
 
Breaking news from Marketing August 2010
 
Latest News
 
Nestlé's UK confectionery marketing director departs
John Reynolds,
25 August 2010
 

Terri Tinella, marketing director of Nestlé's confectionery division, is to leave her...
Milky Bar: part of Nestlé's confectionery division
 
 
O2 introduces green rankings for mobiles
Sarah Shearman,
25 August 2010
 

O2 has started to give customers information about the sustainability credentials of...
Mobile phones: O2 introduces green rankings
 
 
George Lucas blocks mind-controlled tech company using Jedi name
Jennifer Whitehead,
25 August 2010
 

'Star Wars' creator George Lucas has succeeded in getting a California-based technology...
Jedi Mind Inc: George Lucus blocks Jedi Mouse
 
 
Google's logo is the most prominent in the UK
Sarah Shearman,
25 August 2010
 

The Google logo is viewed once every nine minutes in the UK,...
Google: most-viewed logo in the UK
 
 
Profile: A practical brand-builder
Sarah Shearman,
24 August 2010
 

Rob Murray, marketing director at Wickes, is driving a change in culture...
Profile: A practical brand-builder
 
 
Getting in on the joke
Jennifer Whitehead,
24 August 2010
 

Can brands credibly sponsor comedy, or are such partnerships too risky?
Getting in on the joke
 
 
A healthier dose of realism
Nicola Clark,
24 August 2010
 

Questions are being raised about marketers' slow response to the airbrushing issue.
A healthier dose of realism
 
 
 
Also in the News
 
Andrew Walmsley on Digital: Return path's far from clear
Andrew Walmsley,
25 August 2010
 
Helen Edwards on Branding: A prince among marketers
Helen Edwards,
24 August 2010
 
Jeremy Lee on Media: Clear thinking inside the box
Jeremy Lee,
24 August 2010
 
Brand Health Check: BT Vision
Jeremy Lee,
25 August 2010
 
The Marketing Society Forum: Do copycat brands reflect a lack of creativity in marketing?
Staff,
25 August 2010
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
Introducing the buyer-centric revolution
Alan Mitchell
 

  Sometimes something is so obvious you don't need to give it a second thought. It's obvious for example...
 
 
Teamwork â€" a value worth investing in
Neville Upton
 

When it comes to building a successful business, there's no magic formula. What works for one company doesn't necessarily work...
 
 
The cat's out of the bag
Ian Moore
 

Apparently it's not a criminal offence to keep your cat in a wheelie bin, nor even somebody else's (cat, and/or...
 
 
 
 
 
 
Whitepapers
 
 
 
 
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Film Brand Connections
 
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