Thursday 19 August 2010

Breaking news from Brand Republic - Confused.com, Tesco, News Int, Blinkbox, .xxx, Facebook, EA

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Confused.com reviews £23m creative account
Confused.com reviews £23m creative account
by Matt Williams
19 August 2010, 08:00AM
Confused.com is reviewing its £23 million advertising arrangements, just one month after parting company with Beattie McGuinness Bungay and bringing its creative work in-house.
Tesco plots launch of newsstand mags
Tesco plots launch of newsstand mags
by Katherine Levy
19 August 2010, 08:00AM
Tesco is moving into the world of paid-for consumer magazines with the launch of three titles that will be available exclusively in the supermarket's 2,000 stores across the UK from October.
NI appoints VCCP to refresh pay-wall strategy
NI appoints VCCP to refresh pay-wall strategy
by Matt Williams
19 August 2010, 08:00AM
News International, which is battling to attract readers to its Times and Sunday Times websites since putting them behind a pay-wall, has appointed VCCP to handle a social media campaign in a bid to build traffic.
Blinkbox hunts for first retained shop
Blinkbox hunts for first retained shop
by Matt Williams
19 August 2010, 08:00AM
Blinkbox, the video-on-demand service that gives consumers the opportunity to preview, buy and rent full-length premium movies and TV shows online, is looking for an agency to handle its advertising account.
Agencies line up for .xxx sex site ad task
Agencies line up for .xxx sex site ad task
by Anne Cassidy
19 August 2010, 08:00AM
Agencies have this week been given the opportunity to pitch for the task of handling the advertising for the internet's very own red-light district.
Facebook Places takes aim at Foursquare
Facebook Places takes aim at Foursquare
by Sarah Shearman
19 August 2010, 09:27AM
Facebook has launched a location based application for iPhones and mobile phones in the US.
ITV rewards X Factor Facebook fans with first look at promo
ITV rewards X Factor Facebook fans with first look at promo
by Jennifer Whitehead
18 August 2010, 01:30PM
ITV and TalkbackThames Digital are rewarding people who have joined the Facebook fan page for The X Factor with the chance to watch a promo for the 2010 series before anyone else.
EA lands Beckham for brand ambassador role
EA lands Beckham for brand ambassador role
by John Reynolds
18 August 2010, 12:16PM
David Beckham is to become the brand ambassador for the global sports entertainment brand EA Sports as he bids to further enhance his superstar status.

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Also in the news
Starcom strikes Hollywood web deal that could be worth $100m
by Staff, 18 August 2010, 05:30PM
Nestle plans on-pack AR digital campaign
by Alex Brownsell, 18 August 2010, 11:56AM
Kraft begins hunt for melt-free chocolate wrapper
by John Reynolds, 18 August 2010, 11:17AM
IPC's Webster replaced by Auton in job switch
by John Reynolds, 18 August 2010, 10:30AM
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