Wednesday 18 August 2010

Marketing Daily - EA Sports/Beckham, Nestle, Kraft, Ryanair, Sainsbury's

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Breaking news from Marketing
 
Breaking news from Marketing August 2010
 
Latest News
 
EA lands Beckham for brand ambassador role
John Reynolds,
18 August 2010
 

David Beckham is to become the brand ambassador for the global sports...
David Beckham
 
 
Nestle plans on-pack AR digital campaign
Alex Brownsell,
18 August 2010
 

Nestle said it is launching its biggest digital campaign to date for...
KitKat
 
 
Kraft begins hunt for melt-free chocolate wrapper
John Reynolds,
18 August 2010
 

Kraft Foods, the US food giant and owner of Cadbury, is bidding...
Dairy Milk: Kraft brand
 
 
Ryanair is the Aldi of the skies, says O'Leary
John Reynolds,
18 August 2010
 

Ryanair boss Michael O'Leary has defended his strategy of introducing standing-room on...
Ryanair: standing room tickets
 
 
Sainsbury's plans ads to extend milk-bag use
Alex Brownsell,
18 August 2010
 

Sainsbury's is rolling out a campaign to promote the launch of a...
Sainsbury's milk bag
 
 
 
Also in the News
 
Profile: Fanning the Olympic flame
Mark Banham,
18 August 2010
 
Brand health Check: Halfords
Jeremy Lee,
18 August 2010
 
Andrew Walmsley on Digital: Choppy waters of search
Andrew Walmsley,
18 August 2010
 
Don't make a promise you can't keep
Kim Benjamin,
18 August 2010
 
More than miles
Suzy Bashford,
18 August 2010
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
We know what pushed him. What pushed her?
HELEN EDWARDS
 

Push people too hard and they flip. Steven Slater flipped in theatrical style last week when he chose the emergency-exit...
 
 
A fish eye view of marketing
Alan Mitchell
 

    I'm reading Winston Fletcher's new book Advertising: A Very Short Introduction . It's a very good establishment description of...
 
 
Oh good. Stephen Fry is bringing a Twitter show to London
Jeremy Lee
 

Fans of smug, fruity, middle-aged men who have made a career out of impressing on stupid people that they are...
 
 
 
 
 
 
Whitepapers
 
 
 
 
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