Tuesday, 17 August 2010

Marketing Daily - Foster's, Debenhams, Wickes, M&S and Coca-Cola

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Breaking news from Marketing
 
Breaking news from Marketing August 2010
 
Latest News
 
Foster's set to remake British comedy shows
Gemma Charles,
16 August 2010
 

Foster's is to extend its humour-based marketing strategy by reviving a series...
Foster's moves into branded content
 
 
Debenhams to veto airbrushed images
Jennifer Whitehead,
17 August 2010
 

Debenhams is stepping up its campaign against airbrushing with the introduction of...
Debenhams is cracking down on airbrushed images
 
 
M&S' Vitamin Water comes under fire
Gemma Charles,
17 August 2010
 

Marks & Spencer has been criticised by branding experts for launching a...
Vitamin Water
 
 
Wickes rolls out ads to back price promotion
Sarah Shearman,
17 August 2010
 

DIY retail chain broadens attention to value as well as quality of...
Wickes
 
 
'Bootiful' brand chiefs depart
Gemma Charles,
17 August 2010
 

Bernard Matthews has been hit by the departures of its managing director...
Pullen reintroduced with 'Bootiful' line
 
 
The Times loses readers
John Reynolds,
17 August 2010
 

Media experts have questioned News International's (NI) ability to continue to attract...
The Times
 
 
 
Also in the News
 
Findus fills senior UK role
John Reynolds,
17 August 2010
 
Nectar users given bonus points for using new iPhone app
Jennifer Whitehead,
17 August 2010
 
Investec seals £5m-plus sponsorship deal for Spurs shirt
Mark Banham,
17 August 2010
 
Carlsberg posts 12% lift following World Cup marketing
John Reynolds,
17 August 2010
 
EDF Energy promotes head of brand Martin Stead
Sara Kimberley,
16 August 2010
 
 
 
Blogs & Forums
 
Latest Blog Entries
 
We know what pushed him. What pushed her?
HELEN EDWARDS
 

Push people too hard and they flip. Steven Slater flipped in theatrical style last week when he chose the emergency-exit...
 
 
A fish eye view of marketing
Alan Mitchell
 

    I'm reading Winston Fletcher's new book Advertising: A Very Short Introduction . It's a very good establishment description of...
 
 
Oh good. Stephen Fry is bringing a Twitter show to London
Jeremy Lee
 

Fans of smug, fruity, middle-aged men who have made a career out of impressing on stupid people that they are...
 
 
 
 
 
 
Whitepapers
 
 
 
 
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GROUP ACCOUNT DIRECTOR - Direct Marketing - inspiring mentor, motivated team, pan European ..., Firehorse
c.£65 dep on experience, central London
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Up to £30k + benefits,
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Film Brand Connections
 
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