Tuesday, 17 August 2010

Campaign Daily Fix - BT, Betfair, L'Oreal, AOL, Hulu

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Campaign Daily Fix
 
17 August 2010  
Latest News
BT: Adam and Jane storyline decided by Facebook vote
BT's Adam and Jane to have a baby after Facebook crowd sourcing
Mark Banham, 17 August 2010

Adam and Jane, the stars of BT's long-running ad campaign, are set to have a baby, following popular demand in a Facebook vote on the future storyline.

 
Betfair: 'cut out the middleman'
Betfair launches biggest campaign to date
Sara Kimberley, 17 August 2010

Betfair is launching its largest ever marketing campaign in a bid to become the world's biggest betting community.

 
L'Oreal: reviewing its Australian media account
L'Oreal launches $50m media review in Australia
Katherine Levy, 17 August 2010

Cosmetic giant L'Oreal is continuing its move to consolidate its agency roster by reviewing its $50m £28.8m) Australian account, which is currently split between Interpublic Group's Universal McCann and Publicis...

 
AOL: developing local news content
AOL ringfences $50m for hundreds more local sites
Jennifer Whitehead, 17 August 2010

AOL is building on its local news offering with plans to invest $50m in hundreds of new local websites this year.

 
Hulu.com: autumn flotation expected
Hulu prepares for $2bn IPO deal
Sara Kimberley, 17 August 2010

Hulu, the US video-on-demand service, is considering a stock market flotation in the autumn in a deal that could value the company at more than $2 billion, according to reports.

 
 
Also in the News
Foster's set to remake British comedy shows
Gemma Charles, 16 August 2010
Wickes rolls out ads to back price promotion
Sarah Shearman, 17 August 2010
Debenhams to veto airbrushed images
Jennifer Whitehead, 17 August 2010
 
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Latest Work
Cadbury 'Wispa Duo' by Fallon
Cadbury Wispa 'Wispa Duo' by Fallon
16 August 2010

To mark the launch of new Cadbury Wispa Duo, the bar which is split into two pieces, an an online and outdoor campaign asks the nation which side they prefer...

 
Football Association 'FA Umbro fives' by Dare
Football Association 'FA Umbro fives' by Dare
16 August 2010

The FA Umbro Fives, the only five-a-side football competition with a Wembley final, has launched with an online film by Dare.

 
Mentos 'spider' by BBH
Mentos 'spider' by BBH
16 August 2010

Mentos has launched a humourous new spot for its 'Rainbow' variant.

 
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