Friday 20 August 2010

Campaign Daily Fix - Loaded, Miller Draft, New Zealand, Kellogg, Lionsgate

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Campaign Daily Fix
 
20 August 2010  
Latest News
PC to sell the UK's original lad's mag Loaded
IPC to sell the UK's original lads' mag Loaded
Arif Durrani, 20 August 2010

EXCLUSIVE: IPC is preparing to offload Loaded, its embattled men's monthly magazine that was the first of the 90s lads' mags, to Vitality Publishing.

 
Miller: Clean Streets ad
Miller Draft launches 'Clean Streets' campaign
Sara Kimberley, 20 August 2010

Miller Genuine Draft is launching a new TV ad that focuses on its unique brewing process.

 
Atheist bus campaign: New Zealand
New Zealand 'there's probably no God' ad attracts one complaint
Ben Bold, 20 August 2010

A New Zealand ad proclaiming that "there's probably no God" attracted just one complaint, several months after a similar campaign became the sixth-most complained about ad in the UK in...

 
Kellogg's ad launches 'high fibre' Choc 'N' Roll cereal
Kellogg's ad launches 'high fibre' Choc 'N' Roll cereal
Sara Kimberley, 19 August 2010

Kellogg's has launched the first TV ad for its new 'high fibre' Coco Pops Choc 'N' Roll brand.

 
The Expendables: digital push features on Yahoo! homepage
Lionsgate launches digital campaign for The Expendables
Katherine Levy, 20 August 2010

Film distributor Lionsgate has launched a digital campaign to promote 'The Expendables', with the takeover of Yahoo!'s homepage.

 
 
Also in the News
Coca-Cola launches 'Maaza Milky Delite'
Raahil Chopra, 20 August 2010
Levi's marks Denizen launch with social media project
Jane Leung, 20 August 2010
Premier Foods to launch cup-a-pasta range
John Reynolds, 20 August 2010
 
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Latest Work
Miller: Clean Streets ad
Miller Draft launches 'Clean Streets' campaign
Sara Kimberley, 20 August 2010

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Strongbow 'Most refreshing pint' by Lean Mean Fighting Machine (ID:1023219)
Strongbow 'most refreshing pint' by Lean Mean Fighting Machine
19 August 2010

Strongbow is aiming to establish its reputation as offering the most refreshing pint around through a new digital campaign created by Lean Mean Fighting Machine.

 
Levi's Strauss 'we are all workers' by Wieden & Kennedy Entertainment Portland
Levi's Strauss 'we are all workers' by Wieden & Kennedy Entertainment Portland
19 August 2010

The residents of a quiet town in Pennsylvania come under the spotlight as part of the 'ready to work' advertising campaign for Levi's Strauss.

 
More Work
 
Blogs
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  Some unemployed bloke left a very rude comment on my blog last week. The wonderfully named "A Lesbian sold...

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I (lol) bid my twenties farewell this week. Or as Jax our TV producer put it, 'welcome to the 3rd floor.'...

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