Monday 16 August 2010

Campaign Daily Fix - Peperami, FA, Sky, Saatchi & Saatchi, Dorland Kindersley

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Campaign Daily Fix
 
16 August 2010  
Latest News
Peperami: 'Animal' by Kevin Baldwin and Rowland Davies
Peperami reveals first crowdsourced TV ad after dropping Lowe
Sara Kimberley, 16 August 2010

Unilever-owned brand Peperami has unveiled its long-awaited crowdsourced TV ad, which promotes the bitesize Nibblers range - watch it here.

 
FA Umbro Five ad: starring Michael Owen
FA film pits Michael Owen against Dave Bloke
Sara Kimberley, 16 August 2010

Dare has created an online video campaign to encourage thousands of football fans to take part in the FA's Umbro Fives tournament.

 
Sky: launches out-of-home promotion of Sky Arts channels
Sky Arts takes every ad space in six streets
Katherine Levy, 16 August 2010

Sky has launched an out-of-home campaign in collaboration with celebrity photographer Rankin, to promote its channels Sky Arts 1 and Sky Arts 2.

 
Cadbury: ostrich stars in latest ad
Saatchis Johannesburg parachutes ostrich into Cadbury campaign
Katherine Levy, 16 August 2010

A skydiving ostrich takes over from the drumming gorilla in a Saatchi & Saatchi Johannesburg ad for Cadbury's 'Glass and a Half Full Productions' Dairy Milk campaign.

 
DK: hunts for digital agency
DK on hunt for digital agency
Staff, 13 August 2010

Publisher Dorling Kindersley is looking to appoint a digital agency to help the company develop a range of iPhone, iPad and Android apps as it embarks on a "major new...

 
 
Also in the News
Spotify loses executive to research start-up
Daniel Farey-Jones, 16 August 2010
News Corp to launch digital newspaper app
Sarah Shearman, 16 August 2010
Yahoo! and Virgin Media latch on to new football season
Mark Banham, 16 August 2010
 
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Latest Work
T-mobile 'Katy's project: pop video' by Saatchi & Saatchi
T-mobile 'Katy's project: pop video' by Saatchi & Saatchi
13 August 2010

T-Mobile is launching a new European campaign in collaboration with Katy Perry.

 
Public View - How did the public react to the latest Drench ad?
Public View - How did the public react to the latest Drench ad?
13 August 2010

Consumers described the latest drench ad as "repulsive" and "disturbing" but despite that found it intriguing.

 
Virgin Trains 'don't go zombie' by Elvis Communications
Virgin Trains 'don't go zombie' by Elvis Communications
13 August 2010

Virgin Trains has launched a new Google Street View game.

 
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