Friday 21 December 2012

The Wall > Revolutions in Facebook Reach

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Digital PM The Wall
Revolutions in Facebook Reach
21 December 2012, 10:30AM

Recently I took part in the Open Graph panel at the AllFacebook Conference, and found myself sitting next to Jon Morter, the guy that runs the Condescending Corporate Brand Page on Facebook. He also started the successful campaign to get Rage Against the Machine to UK No.1 at Christmas 2009 instead of the X Factor winner. So, yeah, he's a bit of a revolutionary hero.

The rise of the 'big data'-driven CMO
21 December 2012, 9:30AM

Marketing more than ever is a science. Not only has it had to evolve into that because tough times dictate that Chief Marketing Officers (CMOs) need to be able to justify their efforts in monetary terms, but the playing field has become an increasingly large and competitive one. As a result, the reliance on 'Big Data' has never been so important to all those involved.

Careless social media posts put careers of young adults at risk [infographic]
21 December 2012, 9:00AM

Graduates entering the workplace carry increasing amounts of digital bagageOver one in eight young adults aged between 18 and 25-years-old are posting online in anger about their boss or workplace and therefore putting their jobs at risk. This is one of the findings in research from AVG as part of its Digital Diaries series, called Digital Baggage.

Is Foursquare finally growing up? What 2013 holds for the geo-location service
20 December 2012, 11:30AM

I’ve been a keen Foursquare user pretty much since the start in 2009. Like many, the idea of gaining badges and mayorships became very addictive but the novelty soon wore off and led to many people questioning the real benefits of the service. There are only approximately 193,000 users in the U.K, significantly less, proportionately, than countries like the US which has over 10 million users. Having said all of that, Foursquare has had a busy 2012 and has shown some signs of 'growing up', not only as a service but as a company too.

How Obama's team continues the digital momentum after the election
20 December 2012, 11:00AM

President Barack Obama leads a briefing on the ongoing response to Hurricane Sandy, Tim Berners Lee once said – "It’s difficult to imagine the power that you’re going to have when so many different sorts of data are available". Well there aren't many people that are more powerful than the President of the United States of America...and as Obama settles into the first month of his second term, it's time to reflect on one of the most sophisticated, data-driven campaigns in political history and take a look at what his impressive team of digital and analytical experts are up to now. Are they keeping up the momentum?

Instagram changes spark anger, as company has to clarify position
19 December 2012, 12:17PM

Kevin Systrom, Instagram CEO at LeWeb 2012 in Paris.Nothing sparks backlash against a social media service quite like a Terms Of Service (TOS) change. Users who have already willingly given up their privacy to sign up to the services in the first place, suddenly get annoyed when companies push a little bit harder.

Reaching the milestone - Smartphone ownership rises above the 50% mark for the first time
19 December 2012, 11:46AM

With the latest wave of Ipsos MORI's Technology tracker comes something of a technology landmark to end 2012 with. Smartphone ownership rises above the 50% mark for the first time. Considering that in 2010 the figure stood at just 20% that is rather impressive.

Why traditional brands must learn new tricks for social media analysis
19 December 2012, 10:30AM

Why traditional brands must learn new tricks for social media analysisThe benefits of social media to business strategists and marketers, whether financial or cultural, have not always been clear. But with social media now the single largest source of unsolicited consumer opinions, these strategists must find new, innovative ways to analyse and monitor the opinions, perspectives and sentiments in each tweet, post, comment, and status update.

Twitter predicts SPOTY winner Wiggins
18 December 2012, 4:45PM

bradley wiggins wins BBC sports personality of the yearSunday nights Sports Personality of the Year awards were one of several television events this year which Twitter users probably couldn't avoid; with over 322,000 tweets mentioning the awards ceremony (either by name or the #SPOTY hashtag) on the day of the awards, 280,000 during the broadcast itself, peaking at just over 6,500 tweets per minute as Bradley Wiggins was announced as this years winner.

HTML cheat sheet for digital marketers [infographic]
18 December 2012, 11:27AM

HTML Cheat Sheet for marketersAlways handy, the HPS Group has created an 'HTML cheat sheet' for digital marketers as an infographic that covers all the basics needed for formatting blog posts and email and making simple changes to websites without the need to get the developers involved.



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Digital AM - Publicis Groupe, Dennis, MailOnline, AdGooroo, Top Gear

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Digital AM
Latest news
Publicis Groupe acquires Rokkan Media in the US
Publicis Groupe acquires Rokkan Media in the US
by Arif Durrani
21 December 2012, 09:48AM
Publicis Groupe is ending 2012 with the 100% acquisition of full-service agency Rokkan Media in New York for an undisclosed sum.
Think BR: Big data for one and all in 2013
Think BR: Big data for one and all in 2013
by Ellen Valentine
21 December 2012, 08:30AM
Big data; it's creating quite the buzz in the marketing world, and with good reason, writes Ellen Valentine, product evangelist, Silverpop.
Dennis achieves first £1m month from digital ad sales
Dennis achieves first £1m month from digital ad sales
by Arif Durrani
20 December 2012, 03:38PM
Dennis Interactive, the digital division of Dennis Publishing, is claiming its first ever £1million month from digital display revenue in November.
MailOnline rockets past 112m unique browsers in November
MailOnline rockets past 112m unique browsers in November
by Arif Durrani
20 December 2012, 03:55PM
MailOnline has reported its best ever month for traffic figures, passing more than 112 million unique browsers, and seven million daily uniques, in November.
WPP's Kantar acquires US insights specialist AdGooroo
WPP's Kantar acquires US insights specialist AdGooroo
by Arif Durrani
21 December 2012, 10:55AM
Kantar, WPP's wholly-owned insight specialist, has acquired US digital media specialist AdGooroo for an undisclosed sum.
Jargon PR called in to help launch Top Gear magazine app
Jargon PR called in to help launch Top Gear magazine app
by John Owens
21 December 2012, 08:48AM
The makers of Top Gear magazine have appointed Jargon PR as it launches a revamped app.
Instagram boss denies users' photos will be sold for advertising purposes
Instagram boss denies users' photos will be sold for advertising purposes
by Matthew Chapman
20 December 2012, 11:08AM
Instagram co-founder Kevin Systrom has been forced to reassure its users that it has no intention to sell photos for advertising purposes, following a social media backlash.
Social media guidelines given cautious thumbs up by PR industry
Social media guidelines given cautious thumbs up by PR industry
by John Owens
19 December 2012, 06:03PM
The PR industry has given a cautious welcome to new guidelines around social media in the wake of the Lord McAlpine scandal.
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Powering a consistent brand message across a multichannel campaign calls...
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The final instalment of our 3 part Digital On Trial campaign is a hard-h...
MP3 Podcast: Transforming The Mobile User Experience (Expert Reports)
Over the last year, the number of people visiting the British Red Cross ...
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Media AM - Merry merriness all

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*   Latest News
*
MailOnline rockets past 112m unique browsers in November
MailOnline rockets past 112m unique browsers in November
Arif Durrani, 20 December 2012

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