Monday 3 December 2012

Marketing Daily - Kimberly-Clark reshuffle sees yet more senior marketing departures; plus Starbucks, Amazon, Waitrose, and the Post Office

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Breaking news from Marketing
 
Breaking news from Marketing December 2012
 
Latest News
 
Jon White out in Kimberly-Clark reshuffle
Loulla-Mae Eleftheriou-Smith,
03 December 2012
 

Kimberly-Clark, the FMCG giant behind Andrex and Kleenex, has announced a series...

Jon White
 
 
Starbucks bows to pressure over UK tax
Sarah Shearman,
03 December 2012
 

Starbucks is reassessing the amount of tax it pays in the UK,...

Starbucks: assesses UK tax arrangements
 
 
Amazon launches 'premium' fashion store
Matthew Chapman,
03 December 2012
 

Amazon has launched a new women's fashion section on its UK website...

Amazon: unveils Preium Store fashion offering on its UK website
 
 
Greenpeace sabotages Waitrose ad in #DumpShell campaign
Loulla-Mae Eleftheriou-Smith,
03 December 2012
 

Greenpeace has launched a campaign against Waitrose's retail partnership with oil giant...

Sabotaged ad: Greenpeace alters the green tokens shown in the Waitrose original
 
 
Desperados crowdsources dance music live on Facebook
Sarah Shearman,
30 November 2012
 

Desperados has collaborated with German techno-house duo Format: B to create a...

Desperados: crowdsources dance music for Facebook track
 
 
Freeview+ breaks contextual TV ads
Daniel Farey-Jones,
03 December 2012
 

Freeview is to debut its new spot during tonight's 'Made in Chelsea'...

Freeview+: latest TV ad breaks during Made in Chelsea
 
 
Promotion: Social Media ROI: Turning Conversations Into Conversions In 2013
Hear how you can transform social media from merely an awareness builder into an actual sales-driver. Secure your free place here and listen live on 11th December.
 
Also in the News
 
News Int chief Tom Mockridge resigns
Sarah Shearman,
03 December 2012
 
Post Office and Absolute Radio reunite loved ones for Christmas
Maisie McCabe,
03 December 2012
 
 
 
Blogs
 
 
Tis the season to be flu-ey
Jonathan Weeks
 

Cleanliness on the go is an untapped opportunity, particularly in the winter months, writes Jon Weeks, Director in Ipsos Marketing....

 
 
Helen Edwards: The importance of thinking inside the box
Helen Edwards
 

What’s the story behind easyJet’s up-and-away 2012 financial results? As ever, there is more than one: a dismal summer that...

 
 
Why do developing markets care more about brands and ethical messages than us?
Paul Frampton
 

Across our global network we've been puzzling about why there is such a disparity in results on our Meaningful Brands...

 
 
Marketing to the Ageing Consumer
Dick Stroud
 

We have to thank the Economist Intelligence Unit (EIU) for discovering the "where do I begin paradox". In its study,...

 
 
The Curious Case of the Curious Consumer
Gavin Wheeler
 

When I first started out in marketing as a brand manager for a well-known car company, consumers knew their place...

 
 
 
 
 
 
Whitepapers
 
 
Social Media ROI: Turning Conversations Into Conversions In 2013 (Webcast)
 
There has been so much content and so many events produced over the last...
 
 
Digital on Trial: Harness 2012's Key Trends To Seize Opportunities In 2013 (Webcast)
 
As the dust settles on a volatile year for digital marketing, with new c...
 
 
Online Tracking Update: How Will Consumer Privacy Change Marketing In 2013? (Webcast)
 
European consumers are increasingly aware of cookies and other online tr...
 
 
7 Key Principles to Drive Online Purchases from Your Website (Expert Reports)
 
The majority of purchases start online today and it’s a given fact...
 
 
Mastering Digital Advertising: How to boost your bottom line (Expert Reports)
 
In 2011 the Internet Advertising Bureau (IAB) calculated that £1 i...
 
 
 
 
Jobs of the Week

Freelance DM Account Manager, Source £150 - £160 per day, London

Senior Account Manager-Advertising, Source £33000 - £36000 per annum, London

Junior Account Director, Source £35000 - £40000 per annum, London

Packaging Project Manager - FMCG, Jarlett de Grouchy £45000 - £50000 per annum + Benefits, London

Design Account Director, Source £42000 - £48000 per annum, London

Media Planning Director, Oxygen Recruitment Solutions Ltd £60000 + benefits, Central London

E-Experience Manager, Michael Page Digital £40000 to £60000 per annum, Middlesex

Senior Digital Planner, Adam Recruitment £45000 - £60000 per annum, Manchester

Online Marketing Executive, Michael Page Digital £25000 to £30000 per annum, London

Account Director, Michael Page Agency £48000 to £55000 per annum, Guildford

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