Tuesday 11 December 2012

Digital AM - Asos, Andrex, Clear Channel, Maurice Lévy, Digital Agency of the Year

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Asos smashes UK sales projection
Asos smashes UK sales projection
by Matthew Chapman
11 December 2012, 09:55AM
Asos has attributed its 24% leap in UK sales to its continued investment in the brand, including a push into mobile apps and a high-profile Christmas campaign starring Ellie Goulding.
Andrex consolidates digital account with JWT
Andrex consolidates digital account with JWT
by Staff
11 December 2012, 11:20AM
JWT London has picked up the UK digital account for Andrex, the Kimberly-Clark toilet-tissue brand.
Clear Channel rolls out 10,000 panel nationwide mobile platform
Clear Channel rolls out 10,000 panel nationwide mobile platform
by Mark Banham
11 December 2012, 11:25AM
Clear Channel has launched what it describes as "the UK's first national, permanent high street mobile platform for outdoor media" with a rollout of more than 10,000 Near Field Communications (NFC) and QR code-enabled Adshel and digital roadside pane...
Maurice Lévy recaps acquisitive year in eccentric style
Maurice Lévy recaps acquisitive year in eccentric style
by Daniel Farey-Jones
11 December 2012, 11:38AM
Publicis Groupe chief executive Maurice Lévy has posted an eccentric video address to the world on YouTube that reviews a year in which his company acquired BBH and LBi and looks ahead to 2013.
#aoty12: Digital Agency of the Year - LBi
#aoty12: Digital Agency of the Year - LBi
by Sarah Shearman
11 December 2012, 09:30AM
This year's winner refuses to slow down the pace of its creative innovation or its global expansion, as a result of achieving strong organic growth and a host of new clients, writes Sarah Shearman.
Sunday Times to take down paywall to discuss Lance Armstrong scoop
Sunday Times to take down paywall to discuss Lance Armstrong scoop
by Matthew Chapman
11 December 2012, 10:21AM
News International is taking down its paywall to live stream a discussion about Sunday Times writer David Walsh's battle to prove Lance Armstrong was a drug cheat.
Twitter introduces Instagram-style filters
Twitter introduces Instagram-style filters
by Sarah Shearman
11 December 2012, 09:47AM
Twitter has introduced a new feature enabling users to apply colour filters to their images in a similar way to how they use Facebook-owned Instagram, which was recently pulled from the micro-blogging platform.
City Index puts 9% of UK budget into branded content
City Index puts 9% of UK budget into branded content
by Daniel Farey-Jones
11 December 2012, 08:00AM
City Index, the number two player in financial spread betting, is planning major investment in "brand content" in 2013 after a first run "vastly outperformed" expectations.
#aoty12: Digital Agency of the Year - Best of the Rest
#aoty12: Digital Agency of the Year - Best of the Rest
by Sarah Shearman
11 December 2012, 09:30AM
In June this year AKQA started a new chapter in its history, when WPP agreed to acquire it. The deal sent shockwaves through the industry as the highly awarded agency came off the market.
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Also in the news
Flailing Starbucks has fallen to 'age of damage', says Havas global chief
by Arif Durrani, 10 December 2012, 08:00AM
Walker Media rehires Malcolm Boxall to lead joint TV and digital team
by Maisie McCabe, 11 December 2012, 09:59AM
Think BR: The future of digital advertising is true ad personalisation
by Sam Barnett, 11 December 2012, 08:30AM
Latest Blog Entries
The Amazings
Greg Taylor, 11 December 2012
Stats to mull over over mulled wine
Lindsey Clay, 11 December 2012
IDENTIFY THE RIGHT PROBLEM
Dave Trott, 11 December 2012
The Hobbit's brand partners go on an unexpected journey
Chris J Reed, 11 December 2012
Must escalating staff costs continue to erode profit margins?
Bob Willott, 10 December 2012
Happy Festivus for the rest of us, or how your belief system at work may dictate the real culture of the organisation.
Sue Unerman, 10 December 2012
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