Tuesday, 11 December 2012

Breaking news from Brand Republic - Marketing's Agency of the Year, Richard Branson, Twitter, Paramount Pictures, TopGear

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Latest news
#aoty12: Marketing's Agency of the Year winners revealed
#aoty12: Marketing's Agency of the Year winners revealed
by Gemma Charles
11 December 2012, 09:30AM
BBH has won Marketing's coveted Ad Agency of the Year award for the first time in seven years.
Branson hits back at BA over Virgin Atlantic brand axe rumours
Branson hits back at BA over Virgin Atlantic brand axe rumours
by Loulla-Mae Eleftheriou-Smith
10 December 2012, 01:53PM
Sir Richard Branson has hit back at rumours that the Virgin Atlantic brand may be axed in a future deal with US airline Delta.
Twitter introduces Instagram-style filters
Twitter introduces Instagram-style filters
by Sarah Shearman
11 December 2012, 09:47AM
Twitter has introduced a new feature enabling users to apply colour filters to their images in a similar way to how they use Facebook-owned Instagram, which was recently pulled from the micro-blogging platform.
London 2012 commercial chief to lead Paramount Pictures theme park bid
London 2012 commercial chief to lead Paramount Pictures theme park bid
by Noelle McElhatton
11 December 2012, 09:00AM
Chris Townsend, the former marketer who raised £2.4bn to stage the London 2012 Olympics, will look to replicate the feat for a new Paramount Pictures theme park in Kent.
TopGear mag launches interactive iPad app
TopGear mag launches interactive iPad app
by Arif Durrani
11 December 2012, 10:07AM
BBC Worldwide's TopGear Magazine has launched an interactive iPad edition, featuring striking imagery, video and car stats as well as comment from the brand's TV hosts Jeremy Clarkson, Richard Hammond and James May.
Asos smashes UK sales projection
Asos smashes UK sales projection
by Matthew Chapman
11 December 2012, 09:55AM
Asos has attributed its 24% leap in UK sales to its continued investment in the brand, including a push into mobile apps and a high-profile Christmas campaign starring Ellie Goulding.
Walker Media rehires Malcolm Boxall to lead joint TV and digital team
Walker Media rehires Malcolm Boxall to lead joint TV and digital team
by Maisie McCabe
11 December 2012, 09:59AM
Walker Media has rehired Malcolm Boxall, client services director at Harvest Digital, to replace Clive Record as head of screen.
Sunday Times to take down paywall to discuss Lance Armstrong scoop
Sunday Times to take down paywall to discuss Lance Armstrong scoop
by Matthew Chapman
11 December 2012, 10:21AM
News International is taking down its paywall to live stream a discussion about Sunday Times writer David Walsh's battle to prove Lance Armstrong was a drug cheat.
City Index puts 9% of UK budget into branded content
City Index puts 9% of UK budget into branded content
by Daniel Farey-Jones
11 December 2012, 08:00AM
City Index, the number two player in financial spread betting, is planning major investment in "brand content" in 2013 after a first run "vastly outperformed" expectations.
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Opinion
Think BR: Hope springs eternal, but cash doesn't
Think BR: Hope springs eternal, but cash doesn't
by Bob Willott
11 December 2012, 08:00AM
Bob Willott ponders whether George Osborne's reliance on a new source of cash to balance his books is setting agencies a bad example.
Think BR: Brand salvation is in curation
Think BR: Brand salvation is in curation
by Christian Purser
11 December 2012, 08:30AM
The answer to digital disruption can't be to do more things in more channels, writes Christian Purser, head of digital strategy, M&C Saatchi Group.
Intelligence
Who's responding to Britain's direct mail?
Who's responding to Britain's direct mail?
by Alice Dunn
10 December 2012, 08:30AM
What sort of people are most likely to respond to direct mail, asks Alice Dunn, marketing executive, Kantar Media.
What do consumers think of 4G?
What do consumers think of 4G?
by Gavin Sugden and Aakanksha Haran
07 December 2012, 08:30AM
New findings from the Ipsos Mori Tech Tracker show that more than half of UK adults are aware of 4G technology, write Gavin Sugden and Aakanksha Haran, directors, Ipsos MediaCT.
Also in the news
Flailing Starbucks has fallen to 'age of damage', says Havas global chief
by Arif Durrani, 10 December 2012, 08:00AM
Pepsi signs Beyoncé as global ambassador
by Loulla-Mae Eleftheriou-Smith, 10 December 2012, 12:46PM
Nike and adidas celebrate Manchester derby and Lionel Messi
by John Reynolds, 10 December 2012, 11:13AM
Latest Blog Entries
The Amazings
Greg Taylor, 11 December 2012
Stats to mull over over mulled wine
Lindsey Clay, 11 December 2012
IDENTIFY THE RIGHT PROBLEM
Dave Trott, 11 December 2012
The Hobbit's brand partners go on an unexpected journey
Chris J Reed, 11 December 2012
Must escalating staff costs continue to erode profit margins?
Bob Willott, 10 December 2012
Happy Festivus for the rest of us, or how your belief system at work may dictate the real culture of the organisation.
Sue Unerman, 10 December 2012
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