For the first time Twitter has created a dedicated website looking back at some of the most talked about moments of the last year in the UK and around the world in a year that saw London host an Olympic Games that beat all expectations, and create some inspiring memories for all. It was also a year that saw a Tweet from Mars, Barack Obama win four years and David Cameron, Nadine Dorries, Gary Lineker and Girls Aloud among many others finally join the 140 character conversation.
With over half of all shoppers reported to be using smartphones as an aid to so-called Robo (Research offline, buy online) shopping, you would expect Britain's major retail chains to be walking the walk when it comes to digital retail services. But how much of the alleged £222,222 of customer spending that takes place every minute during the UK's Cyber Monday are the traditional retailers actually getting a share of?
An interesting infographic here that that takes a look at ‘What Men and Women 'Like' on Facebook’ and uses that to highlight a shift in a defined pattern in gendered discourse in social media. When looking at this infographic, you might initially assume that traditional masculine or feminine topics, activities and products would correlate exactly with the distribution of Facebook 'likes' by men and women.
The future of the pop up store is virtual empowered by mobile not physical. Adidas have tested a mobile enabled virtual store and the results look amazing.
Their brand adidas Neo created a special window display that was completely interactive and engaged customers who could use both their mobile phones to scan in QR codes or tap in specific numbers to order products in the window.
Following the end of Instagram integration, the micro-blogging network have now launched their own photo-filter product to challenge Instagram’s domination of mobile photography.
You can now add filters to your Twitter photos courtesy of a partnership with Aviary. The launch offering includes eight filters covering the expected range of vintage and black and white effects. The filters also include effects such as ‘cool’, ‘warm’, vignette’, ‘cinematic, ‘happy’ and ‘gritty’.
There is no doubt left that we are now, nearly all of us, addicted to our mobile phones. It's estimated that we interact with our little slabs of metal and glass between 40 and 80 times a day - and that's just an average. The real figure for many of us is probably much higher.
With half a billion Twitter accounts, over 1 billion Facebook accounts and an estimated 200m more online users across the world by end 2013, social media is changing the way media brands connect and engage with their audience.
In this day and age where social media is taking over, it is unsurprising that 1 in 10 shoppers' purchasing decisions are influenced by it. Whilst it is a well-known fact that a tweet or a Facebook "like" doesn't necessarily equate to a purchase, social media still holds considerable sway in the way shoppers research the gifts and items they are planning to purchase.
Hello people. This is my first blog post. There are many like it, but this one is mine. I’ve decided to make my posts get straight to the point. 20 points to be exact. So, each time I’m going to give you the 20 lessons I have learnt, relating to a particular topic. Simple.
No comments:
Post a Comment