Thursday, 6 December 2012

Data & Direct Bulletin - Wunderman creative hire, Npower fined, DMA Awards, Lida and Creative Strategy

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Latest news
Batten moves to Wunderman UK
Batten moves to Wunderman UK
by Sara Kimberley
06 December 2012, 08:00AM
Wunderman has boosted its UK agency with the appointment of Matt Batten to the new position of chief creative officer.
Ofcom fines Npower for abandoned telemarketing calls
Ofcom fines Npower for abandoned telemarketing calls
by Matthew Chapman
06 December 2012, 01:00PM
Npower has been fined by Ofcom for abandoning telemarketing calls to the public and playing messages containing marketing content during abandoned calls.
OgilvyOne sweeps board at DMA Awards
OgilvyOne sweeps board at DMA Awards
by Daniel Farey-Jones
05 December 2012, 10:03AM
OgilvyOne won the Grand Prix at last night's DMA Awards after its campaign for an industrial weighing scales manufacturer won gold in nine categories.
Lida appoints Golley Slater's Hancock as strategy chief
Lida appoints Golley Slater's Hancock as strategy chief
by Sara Kimberley
06 December 2012, 08:00AM
Lida, the M&C Saatchi Group agency, has boosted its management team with the appointment of Mark Hancock as the head of strategy.
CREATIVE STRATEGY: Thwaites walk the walk with Wainwright ale ads
CREATIVE STRATEGY: Thwaites walk the walk with Wainwright ale ads
by Simon S Kershaw
06 December 2012, 03:28PM
A long, bracing walk through the English countryside. Always a pleasure. A long, refreshing draught of thoroughly English ale. Always a pleasure, too.
Think BR: The data exchange
Think BR: The data exchange
by Sam Zindel
05 December 2012, 08:00AM
Brands that are open about the value of the consumer data they use can expect to reap the rewards, writes Sam Zindel, senior data modelling analyst, iCrossing UK.
Intel to air X Factor viewers' festive messages in live TV ads
Intel to air X Factor viewers' festive messages in live TV ads
by Matthew Chapman
05 December 2012, 12:45PM
Intel is planning to live edit festive messages to loved ones during this weekend's 'X Factor' final and run them alongside Facebook images of the message sender to push the "creative possibilities" of the brand.
Is Facebook eroding trust?
Is Facebook eroding trust?
by
06 December 2012, 08:00AM
Should the company take privacy issues more seriously, Alasdair Reid asks
Client View - Three clients take three routes to true integration
by
03 December 2012, 12:00AM
But all our interviewees agree that agencies may need to be reminded that integration should be applied consistently to building business.
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