Monday 10 December 2012

Breaking news from Brand Republic - John Lewis, Starbucks, X Factor, Unilever, Microsoft

 
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Latest news
 
John Lewis posts record sales as ad soundtrack hits number one  
John Lewis posts record sales as ad soundtrack hits number one
by Matthew Chapman
10 December 2012, 09:05AM
 
John Lewis has recorded its best ever sales week and seen the soundtrack to its Christmas advert top the official singles chart.
 
Flailing Starbucks has fallen to 'age of damage', says Havas global chief  
Flailing Starbucks has fallen to 'age of damage', says Havas global chief
by Arif Durrani
10 December 2012, 08:00AM
 
A series of "wrong" decisions surrounding how much tax Starbucks pays in the UK has led the global coffee chain to become the latest brand to suffer in "the age of damage", according to Havas' global chief executive David Jones, and he believes Googl...
 
'X Factor' finale watched by 12.5 million  
X Factor finale watched by 12.5 million
by Maisie McCabe
10 December 2012, 10:10AM
 
'The X Factor' bowed out last night with a peak audience of 12.5 million viewers, down almost three million from 2011, as James Arthur became the latest winner of a £1m record contract.
 
Unilever commits £100,000 to accelerator scheme for UK start-ups  
Unilever commits £100,000 to accelerator scheme for UK start-ups
by Sarah Shearman
10 December 2012, 09:47AM
 
Unilever will invest £100,000 in a UK start-up to be chosen as part of Collider12, a mentoring scheme in which William Hill and BBC Worldwide are also participating.
 
Microsoft launches 'biggest ever' interactive digital outdoor campaign for Windows Phone  
Microsoft launches 'biggest ever' interactive digital outdoor campaign for Windows Phone
by Maisie McCabe
10 December 2012, 09:03AM
 
Microsoft has installed interactive digital outdoor sites in shopping malls around the UK, which allow people to design personalised start screens for Windows Phones.
 
NEWSPAPER ABCs: Express and Guardian outperform market as FT falls 4%  
NEWSPAPER ABCs: Express and Guardian outperform market as FT falls 4%
by Daniel Farey-Jones and Ben Hall
07 December 2012, 04:07PM
 
The Mail, Express and Guardian fought against the ebbing newspaper market in November, but the Financial Times lost 3.9% of its circulation, according to the latest newspaper ABCs.
 
Carolyn Everson restructures Facebook UK and Europe sales  
Carolyn Everson restructures Facebook UK and Europe sales
by Maisie McCabe
07 December 2012, 12:30PM
 
Carolyn Everson, Facebook's vice president of global marketing solutions, has relocated to the UK for six months and instituted a restructure of its UK and pan-European sales operations.
 
Last week's most read news in advertising, marketing, media and PR (2 - 8 Dec 2012)  
Last week's most read news in advertising, marketing, media and PR (2 - 8 Dec 2012)
by Daniel Farey-Jones
09 December 2012, 08:00AM
 
Missed some key industry developments? Catch up in one minute with our recap of the most read and shared stories across Campaign, Marketing, Media Week, PRWeek and The Wall.
 
Trading Places: this week's people moves  
Trading Places: this week's people moves
by Maisie McCabe
07 December 2012, 11:20AM
 
It is all change at Kimberly-Clark's European marketing team, while Sky's Mike Darcey is to replace Tom Mockridge at News International in this week's round-up of people moves across advertising, marketing, media and PR.
 
 
Promotion:SEO: Exploring The Opportunities For Global Growth In 2013
Take part in our short 12 question survey and be entered into a draw to win a Fortnum and Mason festive hamper -an ideal Christmas treat!
 
Opinion
 
Forget a social strategy - it's what a brand has to say that really matters  
Forget a social strategy - it's what a brand has to say that really matters
by Gordon MacMillan
07 December 2012, 09:00AM
 
If 2012 has been about shaping and developing a social-media strategy, then 2013 will be about throwing that out of the window and starting again.
 
Think BR: Exploring effectiveness  
Think BR: Exploring effectiveness
by Janet Hull
07 December 2012, 08:30AM
 
The IPA is now helping Brazil to explore advertising effectiveness, writes Janet Hull, marketing director, IPA.
 
 
Intelligence
 
Who's responding to Britain's direct mail?  
Who's responding to Britain's direct mail?
by Alice Dunn
10 December 2012, 08:30AM
 
What sort of people are most likely to respond to direct mail, asks Alice Dunn, marketing executive, Kantar Media.
 
What do consumers think of 4G?  
What do consumers think of 4G?
by Gavin Sugden and Aakanksha Haran
07 December 2012, 08:30AM
 
New findings from the Ipsos Mori Tech Tracker show that more than half of UK adults are aware of 4G technology, write Gavin Sugden and Aakanksha Haran, directors, Ipsos MediaCT.
 
 
Also in the news
 
Cheil Worldwide promotes Daiki Lim to president and CEO
by Emily Tan, 10 December 2012, 09:23AM
 
Why a sustainable reputation matters
by John Shewell, 07 December 2012, 07:06PM
 
Daily Diary - A List party 2012 in pictures
by , 07 December 2012, 11:59AM
 
 
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