Tuesday 4 December 2012

Digital AM - YouTube, Facebook, GroupM, Sky, DCM

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Digital AM
Latest news
Homebase adds YouTube social commerce channel
Homebase adds YouTube social commerce channel
by Sarah Shearman
04 December 2012, 08:00AM
Homebase is expanding its social commerce offering by launching a YouTube channel with Facebook integration.
Two out of three FTSE 100 firms not engaging with social networks effectively
Two out of three FTSE 100 firms not engaging with social networks effectively
by Matt Cartmell
03 December 2012, 09:15PM
Two out of three FTSE 100 companies are at a competitive disadvantage because they are failing to engage effectively with social networks, according to new research.
Sam Howroyd: Engaging with brands on Facebook
Sam Howroyd: Engaging with brands on Facebook
by Sam Howroyd
04 December 2012, 08:30AM
This week on the Intelligence section we try to find out if Facebook users are quite as engaged as we think they are, and how consumers feel about the annual deluge of Christmas ads.
GroupM downgrades 2013 global ad forecast
GroupM downgrades 2013 global ad forecast
by Arif Durrani
03 December 2012, 05:30PM
Sir Martin Sorrell's media powerhouse, GroupM, has become the latest group to downgrade its global ad forecast for 2013, from 5.3% foreseen in June, to 4.5% today, citing "continued sluggishness in the US and European economies".
Think BR: What impact has the iPhone 5 really had?
Think BR: What impact has the iPhone 5 really had?
by Tim Villanueva
04 December 2012, 08:00AM
Marketers can leverage the power of the iPhone 5 to deliver even richer experiences, writes Tim Villanueva, mobile marketing strategist, Fetch.
Sky spreads responsibilities after Mike Darcey's departure
Sky spreads responsibilities after Mike Darcey's departure
by Maisie McCabe
04 December 2012, 11:35AM
Andrew Griffith, chief financial officer of BSkyB, is to take on responsibility for ad sales following the appointment of chief operating officer Mike Darcey as chief executive of News International.
DCM promotes Davina Barker to head of agency sales
DCM promotes Davina Barker to head of agency sales
by Nick Batten
04 December 2012, 10:00AM
Digital Cinema Media (DCM), the UK cinema advertising company, has promoted Davina Barker to the head of agency sales.
MEC lands £5m Webuyanycar.com media account
MEC lands £5m Webuyanycar.com media account
by Nick Batten
03 December 2012, 11:22AM
MEC Manchester has won the UK TV media planning and buying of the used car business, webuyanycar.com, estimated to be worth £5m, after a competitive pitch.
Dennis launches interactive Auto Express iPad app
Dennis launches interactive Auto Express iPad app
by Nick Batten
03 December 2012, 04:16PM
Auto Express, the weekly car magazine published by Dennis, has launched an iPad app, which includes interactive ads for Mazda, Jaguar and Remington.
Amazon launches Premium fashion store
Amazon launches Premium fashion store
by Matthew Chapman
03 December 2012, 11:17AM
Amazon has launched Premium Store, a women's fashion section on its UK website that offers a clothing from brands including 7 For All Mankind, Hudson, Joe's Jeans, Pringle, Eva Franco, Mimi Holliday and Princess Tam Tam.
Promotion: Harness 2012's Key Trends To Seize Opportunities In 2013

Marketing heads of Nokia, Dog's Trust and Hotels.com reveal what we should take from 2012 to drive digital growth in 2013. Secure your place and listen live on 5th December.
Also in the news
Think BR: Analytics holds the key to Cyber Monday success
by Peter Sieyes, 03 December 2012, 03:00PM
Last week's key stories in advertising, marketing, media and PR
by Matthew Chapman, 03 December 2012, 10:12AM
Set the agenda. Mobilise the business
by Neil Henderson, St Luke's, 03 December 2012, 12:00AM
Latest Blog Entries
White pencils and the December blues
Steve Henry, 04 December 2012
Biblio-Mat
Greg Taylor, 04 December 2012
LACK OF COMMUNICATION
Dave Trott, 04 December 2012
Want people to talk about your brand? Welcome to 'Advertainment'.
Chris Arnold, 04 December 2012
Adidas tap into window shopping
Chris J Reed, 04 December 2012
Unfair dinkum?
Ian Moore, 03 December 2012
More Blogs
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Qualitative Research Director - Brand Consultancy
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Salary £60k to £80k depending on experience
Location South-West London
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BR Insight
Social Media ROI: Turning Conversations Into Conversions In 2013 (Webcast)
There has been so much content and so many events produced over the last...
Digital on Trial: Harness 2012's Key Trends To Seize Opportunities In 2013 (Webcast)
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Online Tracking Update: How Will Consumer Privacy Change Marketing In 2013? (Webcast)
European consumers are increasingly aware of cookies and other online tr...
7 Key Principles to Drive Online Purchases from Your Website (Expert Reports)
The majority of purchases start online today and it’s a given fact...
Mastering Digital Advertising: How to boost your bottom line (Expert Reports)
In 2011 the Internet Advertising Bureau (IAB) calculated that £1 i...
Algorithms and Optimization for Search Engine Marketing (Expert Reports)
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