Tuesday 18 December 2012

Digital AM - Twitter, Google+, Publicis, Wonga, Waitrose

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Latest news
Twitter partners with Nielsen to publish new 'social TV' ratings
Twitter partners with Nielsen to publish new 'social TV' ratings
by Arif Durrani
18 December 2012, 10:26AM
Nielsen Holdings NV, the global measurement company, has formed a partnership with Twitter in the US to publish a new set of standardised ratings for second screen conversations around what's on television in 2013.
Google+ reunites Wallace and Gromit stars for Christmas ad
Google+ reunites Wallace and Gromit stars for Christmas ad
by Matthew Chapman
18 December 2012, 09:37AM
Google is reuniting the characters from the 'Wallace and Gromit' films for a festive video aimed at highlighting how Google+ can bring together family and friends.
Publicis acquisition to bolster BBH's mobile credentials
Publicis acquisition to bolster BBH's mobile credentials
by Daniel Farey-Jones
18 December 2012, 09:41AM
Swedish mobile agency Monterosa is planning to open an office in London associated with BBH next year, following its acquisition by Publicis Groupe.
Five key lessons on selling the baby
Five key lessons on selling the baby
by Gary Stolkin
18 December 2012, 08:30AM
Adam & Eve did it, as have AKQA, LBi and McGarry Bowen, but selling your business is a big decision that can fail to meet expectations unless your goals are clearly defined from the outset.
Wonga branches out into online shopping loans
Wonga branches out into online shopping loans
by Matthew Chapman
17 December 2012, 11:48AM
Wonga has partnered with furniture retailer Cotswold to launch a new service, which does not carry the Wonga name, that allows shoppers to borrow money for one-off online purchases.
Waitrose to stream live cooking show online
Waitrose to stream live cooking show online
by Matthew Chapman
18 December 2012, 10:51AM
Waitrose is launching its first live cooking show today, which will be streamed via its website and presented by Lisa Faulkner, the 'Celebrity Masterchef' winner.
Iris lands integrated Mini ad account
Iris lands integrated Mini ad account
by Ian Darby
17 December 2012, 11:02AM
Mini, the BMW-owned car marque, has consolidated its integrated account into Iris.
LBi celebrates Agency of the Year success with video
LBi celebrates Agency of the Year success with video
by Staff
17 December 2012, 11:00AM
LBi has marked winning Marketing's Digital Agency of the Year prize with a video featuring its agency brand mascot, the unicorn.
Wickes calls pitch for search account
Wickes calls pitch for search account
by Maisie McCabe
29 November 2012, 08:00AM
Wickes, the home-improvement retailer, is reviewing its search account, currently held by Greenlight.
Also in the news
Romeo Beckham to appear in Burberry ads
by Matthew Chapman, 18 December 2012, 12:01AM
Guardian launches audio service
by John Reynolds, 18 December 2012, 10:37AM
Apple smartphone lead threatened as Samsung doubles market share
by Matthew Chapman, 17 December 2012, 09:30AM
Latest Blog Entries
Smoke on the water
Greg Taylor, 18 December 2012
THE NUMBERS AREN'T ALWAYS RIGHT
Dave Trott, 18 December 2012
12 career tips of Christmas - day seven
NABS, 17 December 2012
China is a Different "Social" World
Heng Aw, Worldwide Partners Inc, 17 December 2012
Meeting Mr Burkeman
Steve Henry, 17 December 2012
Meeting Mr Burkeman
Steve Henry, 17 December 2012
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