Tuesday 18 December 2012

Breaking news from Brand Republic - Absolute Radio, Twitter, Justin Tindall, Mini, Google+

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Latest news
Absolute Radio's owner resurrects talks with potential buyers
Absolute Radio's owner resurrects talks with potential buyers
by Maisie McCabe
18 December 2012, 08:57AM
Absolute Radio's owner, Bennett, Coleman & Co, is understood to have recommenced talks with potential buyers, after calling off a sale last year.
Twitter partners with Nielsen to publish new 'social TV' ratings
Twitter partners with Nielsen to publish new 'social TV' ratings
by Arif Durrani
18 December 2012, 10:26AM
Nielsen Holdings NV, the global measurement company, has formed a partnership with Twitter in the US to publish a new set of standardised ratings for secdon screen conversations around what's on television in 2013.
Leo Burnett ECD Justin Tindall presents three great ads he had nothing to do with
Leo Burnett ECD Justin Tindall presents three great ads he had nothing to do with
by Daniel Farey-Jones
18 December 2012, 10:07AM
Television ads for Match.com, Volkswagen Polo and Stella Artois have been singled out by Leo Burnett executive creative director Justin Tindall for being three great ads in recent years.
Iris lands integrated Mini ad account
Iris lands integrated Mini ad account
by Ian Darby
17 December 2012, 11:02AM
Mini, the BMW-owned car marque, has consolidated its integrated account into Iris.
5 key lessons on selling the baby
5 key lessons on selling the baby
by Gary Stolkin
18 December 2012, 08:30AM
Adam & Eve did it, as have AKQA, LBi and McGarry Bowen, but selling your business is a big decision that can fail to meet expectations unless your goals are clearly defined from the outset.
Google+ reunites Wallace and Gromit stars for Christmas ad
Google+ reunites Wallace and Gromit stars for Christmas ad
by Matthew Chapman
18 December 2012, 09:37AM
Google is reuniting the characters from the 'Wallace and Gromit' films for a festive video aimed at highlighting how Google+ can bring together family and friends.
Publicis acquisition to bolster BBH's mobile credentials
Publicis acquisition to bolster BBH's mobile credentials
by Daniel Farey-Jones
18 December 2012, 09:41AM
Swedish mobile agency Monterosa is planning to open an office in London associated with BBH next year, following its acquisition by Publicis Groupe.
Initiative picks up Omega Pharma media account across 18 European markets
Initiative picks up Omega Pharma media account across 18 European markets
by Mark Banham
17 December 2012, 11:33AM
Initiative has been awarded the media account for over-the-counter healthcare company Omega Pharma in Central and Eastern Europe and the Nordics, incorporating 18 markets.
Kerry Foods appoints Cirkle for UK and Ireland growth drive
Kerry Foods appoints Cirkle for UK and Ireland growth drive
by John Owens
18 December 2012, 09:33AM
The global chilled foods heavyweight behind brands such as Wall's and Dairygold has appointed Cirkle following a competitive pitch.
Promotion: The Hottest Search, Social and Mobile Trends - on-demand webcast

Insight from Just Eat's CMO, Mat Braddy - how to cash in on search, social and mobile to gain the competitive edge, increase traffic and ROI for 2013. Watch it here
Opinion
Think BR: The 12 best books about advertising
Think BR: The 12 best books about advertising
by Paul Feldwick
14 December 2012, 08:30AM
What are the best dozen books about advertising and advertising research, asks Paul Feldwick, writing on behalf of Credos.
Think BR: Good data protection law should not throttle innovation
Think BR: Good data protection law should not throttle innovation
by Nick Stringer
13 December 2012, 08:30AM
The European Commission's data protection proposals have the potential to set Europe's digital agenda back by years, writes Nick Stringer, director of regulatory affairs, IAB.
Intelligence
Harnessing the power of household buzz
Harnessing the power of household buzz
by Paul Oronoz
14 December 2012, 08:00AM
More than four out of five of us regularly recommend products to friends, writes Paul Oronoz, UK country manager, Specific Media.
The perfect gift for today's generation? Get away, together
The perfect gift for today's generation? Get away, together
by Rodney Collins
14 December 2012, 08:00AM
Two recent studies uncover some potential clues regarding the ultimate holiday gift for today's youth, writes Rodney Collins, regional director EMEA, McCann Truth Central.
Also in the news
Top 10 Marketing Mishaps of 2012
by Nicola Kemp, 17 December 2012, 10:30AM
Haymarket Network unveils John Lennon Letters app
by John Reynolds, 17 December 2012, 11:15AM
LBi celebrates Agency of the Year success with video
by Staff, 17 December 2012, 11:00AM
Latest Blog Entries
Smoke on the water
Greg Taylor, 18 December 2012
THE NUMBERS AREN'T ALWAYS RIGHT
Dave Trott, 18 December 2012
12 career tips of Christmas - day seven
NABS, 17 December 2012
China is a Different "Social" World
Heng Aw, Worldwide Partners Inc, 17 December 2012
Meeting Mr Burkeman
Steve Henry, 17 December 2012
Meeting Mr Burkeman
Steve Henry, 17 December 2012
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