marketing your business online: The Wall > David Jones says social media is changing how brands do business

Thursday 13 December 2012

The Wall > David Jones says social media is changing how brands do business

David Jones says social media is changing how brands do business

13 December 2012, 12:20PM

Social media is inextricably linked to corporate social responsibility and is creating a bigger transformation for businesses than the arrival of television, according Havas' global chief executive David Jones.

In a candid interview on the back of the Starbucks tax furore, one of the world's most influential ad men, and author of Who Cares Wins, was keen to stress how the likes of Twitter, Facebook and YouTube were fundamentally changing the rules of engagement for businesses today.

Google boss responds to UK tax avoidance: "It's called capitalism", says Schmidt

13 December 2012, 11:56AM

While Starbucks wilts under the pressure of protest and public boycotts Google is showing no such qualms as its chairman, Eric Schmidt, says that he is “very proud” of the company’s tax structure and that efforts to lower its payments to governments like Britain are just “capitalism”.

Dead people are liking things on Facebook

13 December 2012, 10:41AM

Weird things are happening on Facebook of late. There are mysterious likes appearing that people don’t remember making. Worse still, and somewhat inexplicably, people who have died are still “liking” things on the social network, which as you can imagine could be upsetting for friends and family. If it is not dead liking products from the afterlife then it is individuals making surprising life choices through their social media activity such as anarchists liking corporations or Democrats suddenly coming out to their friends as Mitt Romney supporters.

Myspace will be the musical comeback of 2013

13 December 2012, 10:05AM

Take That, The Spice Girls, The Rolling Stones – yep, there’s no place quite like the Music industry for a good old fashioned comeback. Did you know the phrase “Ol’ Blue Eyes Is Back” was created for a Frank Sinatra comeback in the early 70s, even though he’d never been known as ‘Blue Eyes’ in his entire career? Well done that PR man. And if The Stone Roses was THE music comeback of 2012, what am I bid for Myspace repeating the trick in 2013?

How content marketing is the future for personalised advertising

13 December 2012, 9:21AM

When advertising meets the future in TV or film, one of the most common ideas is that marketing has evolved to target you personally. In reality, the closest we have come so far is in the social media campaign conducted by Old Spice where the team created 187 real time personal video messages responding to questions posed by the general public and celebrities. It went viral creating a huge impact and if you're in advertising, you're probably thinking 'I wish I'd created that'.

Coldplay tap into mobile and content marketing

13 December 2012, 12:24AM

Mobile and music are great brand partners. Everyone can listen to music on their smartphone and music brands have more access and more options available to communicate to people who are listening to them.

The White House arrvies on Pinterest

12 December 2012, 3:22PM

The 2012 Presidential election campaign is over, but Barack Obama’s team is continuing to expand what it does on social media and The White House has this week joined Pinterest. Of all the social networks Pinterest didn’t play much of a role in the campaign itself. It was relegated somewhat and became, however briefly, the realm of the candidates' wives. Michelle Obama and Ann Romney both took to Pinterest to play their part as their husbands slugged it out.

Twitter's Top 10 UK Promoted Product campaigns in 2012

12 December 2012, 2:44PM

As more and more brands have turned to social media in 2012 Twitter has taken a look at some of the most successful Promoted Product campaigns in a year where it made improvements to targeting and where advertisers were reporting strong results on mobile. The list serves as a good reminder of what brands tried during 2012 and will also hopefully provide ideas for others who are thinking about using more social media in their 2013 digital campaigns.

In Defense of Rupert Murdoch's The Daily

12 December 2012, 2:02PM

Everyone and their mother has been crapping all over The Daily since it announced just over a week ago that it was closing for good. What has struck me is that I think that someone needs to step in and contextualize what happened to The Daily and look at why the world’s first iPad only newspaper failed.

Less than a quarter of top brands have dedicated customer service Twitter handles

12 December 2012, 10:12AM

Twitter has become the critical tool for brands. According to Simply Measured, "95% of the world's top brands use Twitter". Customers know this, and now expect brands to engage with them on the network, not just broadcasting advertising bumph. For some brands, this has meant creating a specialist handle for customer queries.