Tuesday 4 December 2012

Campaign Daily Fix - Ann Summers, SodaStream, global ad forecast, Marmite, Topshop, KFC

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Latest News
Ann Summers runs adult Christmas campaign after watershed
by Matthew Chapman,
04 December 2012, 12:21PM
Ann Summers runs adult Christmas campaign after watershed
Ann Summers, the lingerie and sex toy retailer, has launched a raunchy 'Christmas for Grown Ups' TV campaign that is being aired in one version after the 9pm watershed and another after 11pm.
Clearcast turns down SodaStream ad appeal
by Loulla-Mae Eleftheriou-Smith,
04 December 2012, 12:34PM
Clearcast turns down SodaStream ad appeal
SodaStream is considering legal action after Clearcast turned down the brand's appeal against its decision to block the broadcast of its new TV campaign, because it "denigrated" the bottled-drinks market.
GroupM downgrades 2013 global ad forecast
by Arif Durrani,
03 December 2012, 05:30PM
GroupM downgrades 2013 global ad forecast
Sir Martin Sorrell's media powerhouse, GroupM, has become the latest group to downgrade its global ad forecast for 2013, from 5.3% foreseen in June, to 4.5% today, citing "continued sluggishness in the US and European economies".
Marmite unveils 'love or hate' bus shelter
by Loulla-Mae Eleftheriou-Smith,
04 December 2012, 08:08AM
Marmite unveils 'love or hate' bus shelter
Unilever brand Marmite has unveiled a digital interactive bus shelter that lets consumers take pictures of themselves to upload onto a screen on London's Oxford Street, as part of its Christmas lights campaign.
Kate Bosworth sings Christmas track for Topshop campaign
by Sarah Shearman,
04 December 2012, 11:02AM
Kate Bosworth sings Christmas track for Topshop campaign
Topshop has enlisted actress Kate Bosworth to star in a short music video inspired by Michelle Pfeiffer's scene in 'The Fabulous Baker Boys', as part of its first Christmas campaign.
KFC hires circus school stars for Krushems push
by Matthew Chapman,
04 December 2012, 08:44AM
KFC hires circus school stars for Krushems push
KFC is launching a £4m TV campaign for its Krushems range featuring acrobats from ZipZap circus school, choreographed by Austrian artist Will Dorner.
Latest Work
McDonald's "festive menu" by Leo Burnett
29 November 2012, 08:00AM
McDonald's
The Guardian "live music map" by LBi
29 November 2012, 08:00AM
The Guardian
O2 "priority rugby" by VCCP
29 November 2012, 08:00AM
O2
Acer "explore beyond limits" by Mother
29 November 2012, 08:00AM
Acer
Western Union "pass initiative" by 180 Amsterdam
29 November 2012, 08:00AM
Western Union
Also in the News
Twinings hires marketing director ahead of relaunch
by Sarah Shearman, 04 December 2012, 12:00PM
Sky spreads responsibilities after Mike Darcey's departure
by Maisie McCabe, 04 December 2012, 11:35AM
DCM promotes Davina Barker to head of agency sales
by Nick Batten, 04 December 2012, 10:00AM
Paddy Power plots first brand overhaul for 25 years
by Gemma Charles, 04 December 2012, 08:00AM
Blogs
Steve Henry White pencils and the December blues
Steve Henry, 04 December 2012, 10:12AM
Dave Trott LACK OF COMMUNICATION
Dave Trott, 04 December 2012, 8:12AM
Andy Nairn How to make a ‘hard-working’ idea
Andy Nairn, 03 December 2012, 9:12AM
Dave Trott WE’RE HIRING THE WRONG PEOPLE
Dave Trott, 27 November 2012, 9:11AM
Ines Nadal Perceptive media: coming soon to a TV near you?
Ines Nadal, 26 November 2012, 10:11AM
Andy Nairn Turning Big Data into Big Ideas
Andy Nairn, 26 November 2012, 9:11AM
More Blogs
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