Thursday, 13 December 2012

Media AM - Facebook further expands into real-cash gambling, Out and About, Ofcom, IPC Media and Microsoft, JCDecaux

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Media AM Bulletin
 
 
 
*   Latest News
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Facebook: extends gambling offering
Facebook further expands into real-cash gambling
Sarah Shearman, 13 December 2012

Facebook is further exploring real-money gambling after striking a partnership with gaming...

  
Steve Parker: forget the Vest, where did you get that jumper?
Out and About 13 December
Mark Banham, 13 December 2012

This week Out and About takes in the festivities at Starcom MediaVest,...

  
Internet TV: nearly a quarter of web users view catch-up services such as BBC iPlayer
UK consumers most prolific web shoppers and online TV watchers, says Ofcom
Matthew Chapman, 13 December 2012

Consumers in the UK lead the world when it comes to watching...

  
Windows Phone 8: Microsoft links with Marie Claire for ad campaign
IPC teams up with Microsoft for five-month ad blitz
John Reynolds, 13 December 2012

Microsoft is linking up with IPC's Marie Claire title in a five-month...

  
Mr Kipling: runs free cake campaign
JCDecaux and Mr Kipling rerun free cake campaign
Loulla-Mae Eleftheriou-Smith, 13 December 2012

JCDecaux has teamed up with the Mr Kipling brand to recreate its...

  
*   Also in the News
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Sector analysis: Newspapers
John Reynolds, 12 December 2012
My Media Week: Laurie Benson
Hayley Pinkerfield, 12 December 2012
Maurice Lévy recaps acquisitive year in eccentric style
Daniel Farey-Jones, 11 December 2012
What do consumers think of 4G?
Gavin Sugden and Aakanksha Haran, 07 December 2012
 
 
Blogs
Display Predictions for 2013
Ollie Vaughan

Because digital evolves at a pace faster than Speedy Gonzales, it sometimes feels like display is the time-worn veteran of...

Innovations in out of home we’ll be seeing more of in 2013
Simon Orpin

When we talk about how digital marketing channels have evolved in recent years, often we refer to the take off...

Is television the new radio?
John Carroll

"Oh what a goal!" and as I belatedly look up at the television I see players celebrating and the goalkeeper...

Adland’s crystal balls remain murky
Arif Durrani

As 2012 hurtles towards its finale, hopefully not the one foreseen by the Mayans, the industry's holding groups have dusted...

Happy Festivus for the rest of us, or how your belief system at work may dictate the real culture of the organisation.
Sue Unerman

Festivus is Seinfeld's alt version of the Winter solstice celebrations, although in my household we prefer the lighter, warmer...

That was the year that was, and the answer is, an app
Ivan Clark

I went to the Cursitor Street lunch last Friday and caught up with some old drinking mates, long-trousers and a...

Tip-toeing Towards A Multi-Screen Future
David Brennan

I was asked to chair a session at the excellent Future of TV Advertising Forum earlier this week. It was...

A conversation between Big Data and Market Research
John Carroll

"Hey MR old man, how's it hanging?" "It's hanging very well, Big Data, thank you for asking. And less...

 
 
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