Monday 3 December 2012

Digital AM - Amazon, Daily Mail, MEC, Campaign Viral Chart, ZenithOptimedia

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Digital AM
Latest news
Amazon launches 'premium' fashion store
Amazon launches 'premium' fashion store
by Matthew Chapman
03 December 2012, 11:17AM
Amazon has launched a new women's fashion section on its UK website called Premium Store, offering a selection of clothing brands.
Daily Mail group launches fashion sharing website
Daily Mail group launches fashion sharing website
by Daniel Farey-Jones
03 December 2012, 11:25AM
The group behind the Daily Mail has launched a website and mobile app called Today I'm Wearing, which is aimed at trend-conscious women aged 18-35.
MEC lands £5m Webuyanycar.com media account
MEC lands £5m Webuyanycar.com media account
by Nick Batten
03 December 2012, 11:22AM
MEC Manchester has won the UK TV media planning and buying of the used car business, webuyanycar.com, estimated to be worth £5m, after a competitive pitch.
Campaign Viral Chart: Bieber does viral double
Campaign Viral Chart: Bieber does viral double
by Ben Hall
30 November 2012, 09:50AM
Teen sensation Justin Bieber features twice in the viral chart this week, returning to star in Macy's Christmas ad for a second year, and plugging his own fragrance.
Zenith expects TV ad market to fall in 2013
Zenith expects TV ad market to fall in 2013
by Daniel Farey-Jones
03 December 2012, 09:45AM
ZenithOptimedia has again cut its forecast for UK adspend growth and expects the TV market to contract 1% next year.
Last week's key stories in advertising, marketing, media and PR
Last week's key stories in advertising, marketing, media and PR
by Matthew Chapman
03 December 2012, 10:12AM
Are you sure you managed to keep track of all the key industry developments last week? Get up to speed with our recap of the most read and shared stories across Campaign, Marketing, Media Week PRWeek and The Wall.
Sky ads to launch Vauxhall digital outdoor site
Sky ads to launch Vauxhall digital outdoor site
by Nick Batten
30 November 2012, 11:48AM
Outdoor Plus is set to launch a digital site on Vauxhall Cross Island, with the first advertiser to book space on the site confirmed as Sky.
Promotion: Harness 2012's Key Trends To Seize Opportunities In 2013

Marketing heads of Nokia, Dog's Trust and Hotels.com reveal what we should take from 2012 to drive digital growth in 2013. Secure your place and listen live on 5th December.
Also in the news
Sky ads to launch Vauxhall digital outdoor site
by Nick Batten, 30 November 2012, 11:48AM
Facebook and Zynga loosen ties
by Sarah Shearman, 30 November 2012, 10:10AM
Twitter would be 'poorer' without TV, according to UK sales boss Daisley
by Sarah Shearman, 29 November 2012, 02:34PM
Latest Blog Entries
Leveson proves editors are the most forgetful of people [Funny videos]
@gordonmacmillan, 03 December 2012
Let's get it on
Greg Taylor, 03 December 2012
How to make a 'hard-working' idea
Andy Nairn, 03 December 2012
Taking your message to the street
Ardi Kolah, 02 December 2012
Latin America Loves Social Media
Margaret Rose Grigsby, Worldwide Partners Inc, 01 December 2012
Tis the season to be flu-ey
Jonathan Weeks, 30 November 2012
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