| | | | | | | Will social media be this year's Christmas gift to marketers? | | 10 December 2012, 11:00AM |  In this day and age where social media is taking over, it is unsurprising that 1 in 10 shoppers' purchasing decisions are influenced by it. Whilst it is a well-known fact that a tweet or a Facebook "like" doesn't necessarily equate to a purchase, social media still holds considerable sway in the way shoppers research the gifts and items they are planning to purchase.
| | | | 20 Lessons to note when creating games for brands | | 10 December 2012, 9:00AM |  Hello people. This is my first blog post. There are many like it, but this one is mine. I’ve decided to make my posts get straight to the point. 20 points to be exact. So, each time I’m going to give you the 20 lessons I have learnt, relating to a particular topic. Simple.
| | | | Google exec was told to stop Tweeting | | 07 December 2012, 2:08PM |  According to The Next Web, a senior Google executive was told to stop Tweeting by his boss, CEO Larry Page. This is may or may not seem a bit odd, given at the time the executive in question was responsible for social media at Google at the time.
| | | | Meaningful human insights: Ask a machine? | | 07 December 2012, 1:01PM | Is it becoming harder to find powerful insights to inspire persuasive, innovative ideas? It’s a highly subjective question which, no doubt, would generate a number of insightful answers in itself. 
But, even though there are dozens – hundreds, thousands even – of different ways of arriving at consumer insights to hang a creative thought on; everything from focus groups and research panels, to good old brainstorm-fuelled serendipitous gut instinct, it’s always the same thing we’re after. And, generally speaking, we know it when we see it…
| | | | Forget a social strategy - it's what a brand has to say that really matters | | 07 December 2012, 11:55AM |  If 2012 has been about shaping and developing a social-media strategy, then 2013 will be about throwing that out of the window and starting again. Why? Simple. The very term social media has become a stumbling block. It gets in the way of the real question of what it is that brands are trying to achieve. Partly this has happened because social media means different things to different people – and it means multiple things to brands.
| | | | | | | Welcome to our new digital awards: The Rev Awards | | 07 December 2012, 8:00AM |  Brand Republic is relaunching the Revolution Awards as an awards scheme covering the Brand Republic, Campaign, Marketing, Media Week , PR Week and The Wall brands. The Rev Awards will celebrate creativity, effectiveness and innovation shown in digital marketing.
| | | | How much will mobile behaviour change with new superfast internet access? | | 06 December 2012, 3:20PM |  With only a month to go ’til Christmas our thoughts have started to turn to the inevitable and much dreaded annual questions; 'What am I going to get people for a Christmas present?' For the technophiles amongst us one of the big things we will probably consider is a 4G enabled phone now that EE has rolled out its 4G network.
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