| The Very Personal Future of Social Content | | 05 December 2012, 3:31PM |  Jules Verne, arguably the patriarch of the science fiction genre, dared to dream of a very different future for us all, and countless writers and movie makers have been influenced by his work, and the rest of us in turn by theirs. This is undoubtedly why a future of man and machine in perfect harmony is something that today we simply accept and expect.
| | | | All those things that annoy us about Instagram in one funny video | | 05 December 2012, 1:16PM |  I’m a huge fan of Instagram, but once you start to use it a bit you notice things about it. Certain types of picture that crop up more than others. You know what I’m talking about. It’s those endless filtered images of coffee cups, street signs and city skylines, sunsets and drifting cloudscapes, and, of course, pictures of cats. Lots of them.
| | | | 2013 search strategies - Five thing that will shape the industry | | 05 December 2012, 12:40PM |  2012 was an interesting year for the digital marketing industry with the continued rise of Facebook despite a shakey IPO and a concerted, but perhaps doomed fightback from Microsoft's Bing. And let's not forget the interesting new platform of Google+, who celebrated its first birthday in June this year. It may not have caught the public's attention but certainly promises to be very influential in the future of search.
| | | | | | | | | | A quick guide to Social Media around the world | | 04 December 2012, 2:36PM |  As every digital marketer knows, there's a lot more to social media strategy than Facebook and Twitter… especially if you're going global. Cultural differences throughout the world have created different social media consumption preferences based on local nuances. Traditional marketing incorporates awareness of cultural sensitivity when dealing with different audiences and it's naive to think the social sphere is any different.
| | | | SMS at 20: How the role of SMS has changed in two decades | | 04 December 2012, 1:08PM |  The humble text message, alien to generations before mine but something that has forever changed our primary means of communicating with people in our mobile phone contacts, reaches 20 years old today. Most of the column inches dedicated to its anniversary will touch on the decline of SMS and the uprising of smarter, richer platforms like BBM, WhatsApp, iMessage & Facebook Messenger - but had text messaging not fundamentally changed our mobile behaviour, none of these new technologies would have ever existed.
| | | | The Times tempts digital subscribers with a Nexus 7 for £50 | | 04 December 2012, 9:26AM |  The Times is attempting to win new digital subscribers with an offer to pick up a 32GB Google Nexus 7 tablet for just £50 as part of an 18 month subscription deal. Under the digital deal the cost of The Times and The Sunday Times would be £4 a week.
| | | | Social media at work - managing the risks for employers | | 04 December 2012, 9:00AM |  The escalation in the use of social media has seen businesses seizing the unprecedented opportunity to market their brands directly into the homes of billions of potential consumers and interact instantaneously with customers. There are undoubted commercial benefits of using platforms such as Facebook, Twitter and LinkedIn. Indeed, any organisation failing to take advantage of social media to advertise, network and raise brand profile will not only miss out on a vast source of business, but risks appearing out of touch and behind the times.
| | | | Singapore leads the world on mobile take up | | 04 December 2012, 12:53AM |  Singapore is a great place to be if you want to know the future of mobile commerce and marketing. A new survey commissioned by the Mobile Marketing Association of Singapore found some incredible stats on Singaporeans and mobiles:
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