| A quick guide to Social Media around the world | | 04 December 2012, 2:36PM |  As every digital marketer knows, there's a lot more to social media strategy than Facebook and Twitter… especially if you're going global. Cultural differences throughout the world have created different social media consumption preferences based on local nuances. Traditional marketing incorporates awareness of cultural sensitivity when dealing with different audiences and it's naive to think the social sphere is any different.
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| SMS at 20: How the role of SMS has changed in two decades | | 04 December 2012, 1:08PM |  The humble text message, alien to generations before mine but something that has forever changed our primary means of communicating with people in our mobile phone contacts, reaches 20 years old today. Most of the column inches dedicated to its anniversary will touch on the decline of SMS and the uprising of smarter, richer platforms like BBM, WhatsApp, iMessage & Facebook Messenger - but had text messaging not fundamentally changed our mobile behaviour, none of these new technologies would have ever existed.
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| The Times tempts digital subscribers with a Nexus 7 for £50 | | 04 December 2012, 9:26AM |  The Times is attempting to win new digital subscribers with an offer to pick up a 32GB Google Nexus 7 tablet for just £50 as part of an 18 month subscription deal. Under the digital deal the cost of The Times and The Sunday Times would be £4 a week.
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| Social media at work - managing the risks for employers | | 04 December 2012, 9:00AM |  The escalation in the use of social media has seen businesses seizing the unprecedented opportunity to market their brands directly into the homes of billions of potential consumers and interact instantaneously with customers. There are undoubted commercial benefits of using platforms such as Facebook, Twitter and LinkedIn. Indeed, any organisation failing to take advantage of social media to advertise, network and raise brand profile will not only miss out on a vast source of business, but risks appearing out of touch and behind the times.
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| Singapore leads the world on mobile take up | | 04 December 2012, 12:53AM |  Singapore is a great place to be if you want to know the future of mobile commerce and marketing. A new survey commissioned by the Mobile Marketing Association of Singapore found some incredible stats on Singaporeans and mobiles:
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| Facebook tipped to buy mobile messaging app WhatsApp | | 03 December 2012, 4:23PM | 
Facebook is poised to acquire the multi-platform messaging app WhatsApp, according to a report on Techcrunch, as it looks to bolster its mobile armoury.
Whatsapp is a global ad-free app which is paid for. It allows users to send messages to other users for free and is available for Phone, BlackBerry, Android, Windows Phone and Nokia phones.
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| 'Shopable' content: the distraction in the quest to win consumers' hearts and minds | | 03 December 2012, 12:51PM |  Here we are on Cyber Monday. I thought it would be a good time to take a look at how the industry has woken up to the power of video content in engaging consumers, which bodes well for 2013. The belief that the future is all about 'shopable content' however shows why 80% of investments into online video are still wasted. Brands, and agencies, are missing a trick.
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| The 140 Commandments - The Pope joins Twitter | | 03 December 2012, 11:05AM |  Like the puff of white smoke from the Vatican announcing a new Pope has been chosen people are today waiting for the leader of the Roman Catholic to send his first Tweet to his followers. That’s right the Pope is coming to Twitter.
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| The Top 20 Most shared social video ads of 2012 | | 03 December 2012, 10:11AM |  While Coca-Cola, Chevrolet, P&G, Nike and Volkswagen all feature prominently in the 2012 Unruly Global Viral Video Ads Chart it is a little-known non-profit that we all came to know the name of that is the year's overall winner.
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