Monday 3 December 2012

Media AM - Zenith expects TV ad market to fall in 2013, MEC Manchester lands Webuyanycar.com media, News Int, Absolute Radio, Daily Mail, Freeview

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Media AM Bulletin
 
 
 
*   Latest News
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UK adspend: ZenithOptimedia expects TV market to contract next year
Zenith expects TV ad market to fall in 2013
Daniel Farey-Jones, 03 December 2012

ZenithOptimedia has again cut its forecast for UK adspend growth and expects...

  
Webuyanycar: appoints MEC
MEC lands £5m Webuyanycar.com media account
Nick Batten, 03 December 2012

MEC Manchester has won the UK TV media planning and buying of...

  
Tom Mockridge: resigns as chief executive of News International
News Int chief Tom Mockridge resigns
Sarah Shearman, 03 December 2012

Tom Mockridge, chief executive of News International, is leaving his role at...

  
Christian O' Connell: to host Post Office Christmas promo on his breakfast show
Post Office and Absolute Radio reunite loved ones for Christmas
Maisie McCabe, 03 December 2012

The Post Office is giving away the chance to meet up with...

  
Daily Mail group launches fashion sharing website
Daily Mail group launches fashion sharing website
Daniel Farey-Jones, 03 December 2012

The group behind the Daily Mail has launched a website and mobile...

  
Freeview+: latest TV ad breaks during Made in Chelsea
Freeview+ breaks contextual TV ads
Daniel Farey-Jones, 03 December 2012

Freeview is to debut its new spot during tonight's 'Made in Chelsea'...

  
*   Also in the News
*
How the media responded to Lord Justice Leveson's report
Arif Durrani and Daniel Farey-Jones, 30 November 2012
Twitter would be 'poorer' without TV, according to UK sales boss Daisley
Sarah Shearman, 29 November 2012
Sky ads to launch Vauxhall digital outdoor site
Nick Batten, 30 November 2012
Facebook and Zynga loosen ties
Sarah Shearman, 30 November 2012
Lebedev seeks investor for Independent titles
John Reynolds, 29 November 2012
 
 
Blogs
Platforms are in fashion, but for how long?
John Carroll

I found myself the other night with feet up on the sofa watching Holby City on the television (wife's...

ZenithOptimedia on the hunt for a new chief executive
Arif Durrani

Gerry Boyle is preparing to step aside from his role as chief executive of ZenithOptimedia, the agency he joined more...

As Big Data gains weight, can it be trusted without market research insights?
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This blog is written by Claire Emes and Gabriela Mancero , Ipsos MORI It seems like a long time...

Do the same thing as last year ? Flux that.
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Generation X, Generation Y, the Millennials, Gen YNot . All useful and descriptive phrases. ( If everyone in the...

Radio turns 90 but are young people tuning in or dropping out?
John Carroll

The first thing to note is that young people do listen to the radio and always have done; they are...

Friendly ITV aims for the heart of popular culture in 2013
Arif Durrani

Billed as "the biggest night of the year in the commercial calendar", more than 600 agency leaders and advertisers packed...

My take on Lord Sugar’s latest rant
James Thornton

I read with great interest Lord Sugar's latest rant in Campaign last week. Not just because it's the infamous...

A year in ad:tech
Rhys McLachlan

When I started at Videology, we were a small company. Sixteen people crammed into a shared office on Charlotte St....

 
 
Jobs of the Week

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£28000.00 - £35000.00 per annum + Comms, London

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