Wednesday, 12 December 2012

Breaking news from Brand Republic - Virgin Atlantic, Government comms, Burberry, Maurice Levy, Unilever

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Latest news
Virgin Atlantic to retain brand name after $360m Delta deal
Virgin Atlantic to retain brand name after $360m Delta deal
by Matthew Chapman
12 December 2012, 09:04AM
Virgin Atlantic will retain its brand name after striking a $360m deal with Delta Air Lines following a slanging match between Richard Branson and BA's Willie Walsh.
Government's post-COI framework delayed by high volume of responses
Government's post-COI framework delayed by high volume of responses
by John Owens
12 December 2012, 09:00AM
The Government's new comms set-up has once again been delayed, with a deluge of agency responses blamed for the hold-up.
Burberry to review global media account
Burberry to review global media account
by Mark Banham
11 December 2012, 10:13AM
High-end fashion brand Burberry has approached holding companies in advance of a pitch for its global media planning and buying business.
Maurice Lévy recaps acquisitive year in eccentric style
Maurice Lévy recaps acquisitive year in eccentric style
by Daniel Farey-Jones
11 December 2012, 11:38AM
Publicis Groupe chief executive Maurice Lévy has posted an eccentric video address to the world on YouTube that reviews a year in which his company acquired BBH and LBi and looks ahead to 2013.
Unilever hires Charlotte Carroll to head sustainability comms
Unilever hires Charlotte Carroll to head sustainability comms
by Hannah Crown
12 December 2012, 09:00AM
Unilever has appointed Charlotte Carroll as its new comms director for the UK and Ireland as it seeks to promote its green credentials.
Usain Bolt extends Virgin Media partnership
Usain Bolt extends Virgin Media partnership
by Maisie McCabe
12 December 2012, 08:19AM
Usain Bolt, the 100 and 200 metre Olympic champion, is to star in the new TV ad for Virgin Media, continuing the relationship which began with DDB, the brand's former ad agency.
Morrisons' Christmas ads investigated by ASA
Morrisons' Christmas ads investigated by ASA
by Matthew Chapman
11 December 2012, 12:29PM
Morrisons' Christmas ad campaign is being investigated by the Advertising Standards Authority (ASA) after complaints that it reinforced "outdated" gender stereotypes and showed a dog eating a "harmful" Christmas pudding.
American Apparel rapped again for sexualisation
American Apparel rapped again for sexualisation
by Loulla-Mae Eleftheriou-Smith
12 December 2012, 12:01AM
American Apparel has been rapped by the ad watchdog for the second week in a row for an ad that appears to sexualise a child.
Costa says Starbucks has taken a knock
Costa says Starbucks has taken a knock
by John Reynolds
11 December 2012, 11:48AM
Costa Coffee claims it has benefited from the backlash against rival Starbucks over its corporation tax payments, after the chain reported a 7.1% leap in sales in the 13 weeks to 29 November.
Clear Channel rolls out 10,000 panel nationwide mobile platform
Clear Channel rolls out 10,000 panel nationwide mobile platform
by Mark Banham
11 December 2012, 11:25AM
Clear Channel has launched what it describes as "the UK's first national, permanent high street mobile platform for outdoor media" with a rollout of more than 10,000 Near Field Communications (NFC) and QR code-enabled Adshel and digital roadside pane...
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Opinion
Think BR: How mobile CRM connects brands with the always on consumer
Think BR: How mobile CRM connects brands with the always on consumer
by Gavin Wheeler
12 December 2012, 08:30AM
if we get it right, mobile customer relationship marketing offers an open door to the always on consumer, writes Gavin Wheeler, chief executive officer, WDMP.
Think BR: The future of digital advertising is true ad personalisation
Think BR: The future of digital advertising is true ad personalisation
by Sam Barnett
11 December 2012, 08:30AM
Consumers are becoming increasingly intolerant of ads that lack direct and immediate relevancy to them as individuals, writes Sam Barnett, chief executive officer, Struq.
Intelligence
Who's responding to Britain's direct mail?
Who's responding to Britain's direct mail?
by Alice Dunn
10 December 2012, 08:30AM
What sort of people are most likely to respond to direct mail, asks Alice Dunn, marketing executive, Kantar Media.
What do consumers think of 4G?
What do consumers think of 4G?
by Gavin Sugden and Aakanksha Haran
07 December 2012, 08:30AM
New findings from the Ipsos Mori Tech Tracker show that more than half of UK adults are aware of 4G technology, write Gavin Sugden and Aakanksha Haran, directors, Ipsos MediaCT.
Also in the news
#aoty12: Ad Agency of the Year - BBH
by Alex Brownsell, 11 December 2012, 09:30AM
#aoty12: Sponsorship Agency of the Year - Synergy
by John Reynolds, 11 December 2012, 09:30AM
#aoty12: Digital Agency of the Year - LBi
by Sarah Shearman, 11 December 2012, 09:30AM
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