Latest news | | | | | | Virgin Atlantic will retain its brand name after striking a $360m deal with Delta Air Lines following a slanging match between Richard Branson and BA's Willie Walsh. | | | | | | | The Government's new comms set-up has once again been delayed, with a deluge of agency responses blamed for the hold-up. | | | | | | | High-end fashion brand Burberry has approached holding companies in advance of a pitch for its global media planning and buying business. | | | | | | | Publicis Groupe chief executive Maurice Lévy has posted an eccentric video address to the world on YouTube that reviews a year in which his company acquired BBH and LBi and looks ahead to 2013. | | | | | | | Unilever has appointed Charlotte Carroll as its new comms director for the UK and Ireland as it seeks to promote its green credentials. | | | | | | | Usain Bolt, the 100 and 200 metre Olympic champion, is to star in the new TV ad for Virgin Media, continuing the relationship which began with DDB, the brand's former ad agency. | | | | | | | Morrisons' Christmas ad campaign is being investigated by the Advertising Standards Authority (ASA) after complaints that it reinforced "outdated" gender stereotypes and showed a dog eating a "harmful" Christmas pudding. | | | | | | | American Apparel has been rapped by the ad watchdog for the second week in a row for an ad that appears to sexualise a child. | | | | | | | Costa Coffee claims it has benefited from the backlash against rival Starbucks over its corporation tax payments, after the chain reported a 7.1% leap in sales in the 13 weeks to 29 November. | | | | | | | Clear Channel has launched what it describes as "the UK's first national, permanent high street mobile platform for outdoor media" with a rollout of more than 10,000 Near Field Communications (NFC) and QR code-enabled Adshel and digital roadside pane... | | | | Promotion:SEO: Exploring The Opportunities For Global Growth In 2013 |
| Take part in our short 12 question survey and be entered into a draw to win a Fortnum and Mason festive hamper -an ideal Christmas treat! | | | | Opinion | | | | | | if we get it right, mobile customer relationship marketing offers an open door to the always on consumer, writes Gavin Wheeler, chief executive officer, WDMP. | | | | | | | Consumers are becoming increasingly intolerant of ads that lack direct and immediate relevancy to them as individuals, writes Sam Barnett, chief executive officer, Struq. | | | | Intelligence | | | | | | What sort of people are most likely to respond to direct mail, asks Alice Dunn, marketing executive, Kantar Media. | | | | | | | New findings from the Ipsos Mori Tech Tracker show that more than half of UK adults are aware of 4G technology, write Gavin Sugden and Aakanksha Haran, directors, Ipsos MediaCT. | | | | | | Latest jobs | | Online Marketing Specialist | Recruiter Mansion (Gibraltar) Ltd | Salary £25-£30k plus benefits including comprehensive Medical Insurance | Location Gibraltar - Relocation Opportunity | | | | Marketing Manager | Recruiter Garden Organic | Salary £25k to £27k | Location Ryton Gardens, Warwickshire | | | | | |
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