| Latest news | |  | | | | | Starbucks is reassessing the amount of tax it pays in the UK, following major public backlash, saying it understands "we need to do more to maintain and further build public trust". | | |  | | | | | ZenithOptimedia has again cut its forecast for UK adspend growth and expects the TV market to contract 1% next year. | | |  | | | | | Tom Mockridge, chief executive of News International, is leaving his role at the end of this month. | | |  | | | | | Desperados has collaborated with German techno-house duo Format: B to create a crowdsourced dance music track, which went live on Facebook yesterday evening. | | |  | | | | | Are you sure you managed to keep track of all the key industry developments last week? Get up to speed with our recap of the most read and shared stories across Campaign, Marketing, Media Week and The Wall. | | |  | | | | | The Post Office is giving away the chance to meet up with loved ones or family members in time to spend Christmas together, on Absolute Radio's Christian O' Connell Breakfast Show all next week. | | |  | | | | | MediaCom has extended its relationship with McCain to include six more European markets after a competitive pitch. | | |  | | | | | Independent US branding consultancy Prophet has bulked up in London and Hong Kong by buying Figtree in the biggest acquisition in its 20-year history. | | |  | | | | | Teen sensation Justin Bieber features twice in the viral chart this week, returning to star in Macy's Christmas ad for a second year, and plugging his own fragrance. | | | | | Promotion:SEO: Exploring The Opportunities For Global Growth In 2013 | 
| Take part in our short 12 question survey and be entered into a draw to win a Fortnum and Mason festive hamper -an ideal Christmas treat! | | | | | | Opinion | |  | | | | | Caveats get a bad press, forever branded as the sneaky legal loophole for exaggerated advertising claims, writes Adele Meer, planner, AIS London. | | |  | | | | | Brands are beginning to realise the influence they can wield by fusing marketing and journalism, writes Patrick Barrett, founder, Simpatico PR, and former editor, Media Week. | | | | | Intelligence | |  | | | | | Everyone involved in social networking - users, brands and the networks - is learning as they go, but it doesn't mean having to stick with one option if it's clearly not worth your while. | | |  | | | | | Great marketers stand out because of their "energies", says the leadership tutor. | | | | | | | Latest jobs | | | | | |  | | |
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