Marketing Daily - Npower switches marketing to focus on charity ties; plus Paddy Power, Starbucks, Homebase, and LoveFilm

Having trouble viewing this? View in web browser View text-only version   Breaking news from Marketing December 2012   Latest News   Npower switches marketing to focus on charity ties Matthew Chapman, 04 December 2012   Npower is looking to shift its marketing strategy away from sport sponsorship...     Paddy Power plots first brand overhaul for 25 years Gemma Charles, 04 December 2012   Paddy Power is to unveil its first rebrand since launching 25-years ago,...     Starbucks: has its tax offer come too late? Noelle McElhatton, 04 December 2012   Starbucks. Some people think that the brand should be renamed by changing...     Homebase adds YouTube social commerce channel Sarah Shearman, 04 December 2012   Homebase is expanding its social commerce offering by launching a YouTube channel...     McCain in global brand revamp to broaden identity Gemma Charles, 04 December 2012   McCain Foods is embarking on a radical overhaul of its 50-year-old global...     LoveFilm launches on Nintendo Wii Sarah Shearman, 04 December 2012   LoveFilm, the Amazon-owned film and entertainment service, is launching on Nintendo Wii,...     Twinings hires marketing director ahead of relaunch Sarah Shearman, 04 December 2012   Twinings has promoted its marketing excellence manager Heather Hartridge to the role...     Promotion: Social Media ROI: Turning Conversations Into Conversions In 2013 Hear how you can transform social media from merely an awareness builder into an actual sales-driver. Secure your free place here and listen live on 11th December.   Also in the News   Ann Summers runs adult Christmas campaign after watershed Matthew Chapman, 04 December 2012   Kate Bosworth sings Christmas track for Topshop campaign Sarah Shearman, 04 December 2012   KFC hires circus school stars for Krushems push Matthew Chapman, 04 December 2012   Marmite unveils 'love or hate' bus shelter Loulla-Mae Eleftheriou-Smith, 04 December 2012       Blogs     Tis the season to be flu-ey Jonathan Weeks   Cleanliness on the go is an untapped opportunity, particularly in the winter months, writes Jon Weeks, Director in Ipsos Marketing....     Helen Edwards: The importance of thinking inside the box Helen Edwards   What’s the story behind easyJet’s up-and-away 2012 financial results? As ever, there is more than one: a dismal summer that...     Why do developing markets care more about brands and ethical messages than us? Paul Frampton   Across our global network we've been puzzling about why there is such a disparity in results on our Meaningful Brands...     Marketing to the Ageing Consumer Dick Stroud   We have to thank the Economist Intelligence Unit (EIU) for discovering the "where do I begin paradox". In its study,...     The Curious Case of the Curious Consumer Gavin Wheeler   When I first started out in marketing as a brand manager for a well-known car company, consumers knew their place...             Whitepapers     Social Media ROI: Turning Conversations Into Conversions In 2013 (Webcast)   There has been so much content and so many events produced over the last...     Digital on Trial: Harness 2012's Key Trends To Seize Opportunities In 2013 (Webcast)   As the dust settles on a volatile year for digital marketing, with new c...     Online Tracking Update: How Will Consumer Privacy Change Marketing In 2013? (Webcast)   European consumers are increasingly aware of cookies and other online tr...     7 Key Principles to Drive Online Purchases from Your Website (Expert Reports)   The majority of purchases start online today and it’s a given fact...     Mastering Digital Advertising: How to boost your bottom line (Expert Reports)   In 2011 the Internet Advertising Bureau (IAB) calculated that £1 i...         Digital Creative Director, Red Sofa London £65000 - £80000 per annum, London Group Account Director. Up to £75K + Benefits... Central London, Dynamic New Alliances Up to £75,000 .... For the right candidate, Central London International Marketing Executive, Adam Recruitment £18000 - £20000 per annum + Benefits, Manchester Front End Web Developer, Adam Recruitment £30000 - £35000 per annum + Bens, Manchester International Marketing Manager, Adam Recruitment £30000 - £35000 per annum + Benefits, Manchester Marketing/Assistant Marketing Manager - Beauty/Lifestyle, Xpand Group In the range of S$4500/month, Singapore Digital Producer, Source £25000 - £28000 per annum, London Senior Online Marketing Manager EMEA, Citrix Not stated, Chalfont, Gerrards Cross Commercial Development Manager, f1 Recruitment £47k plus up to £15k bonus, London Qualitative Research Director - Brand Consultancy, Trace £60k to £80k depending on experience, South-West London     Manage my bulletins   Send to a friend   Unsubscribe from this bulletin  Home   News   About Us   Contact Us   Advertising   Site Map   RSS Feeds   Log in     Advertising   Marketing   Media   Sales Promotion   Market Research   Digital   Public Relations   Design   Events   Direct Marketing  © Haymarket 1957 - 2012 All rights reserved Subscribe to: Post Comments (Atom) Followers Blog Archive ►  2024 (1) ►  April (1) ►  2023 (20) ►  August (1) ►  April (19) ►  2022 (1) ►  January (1) ►  2021 (3) ►  December (1) ►  October (1) ►  May (1) ►  2020 (2) ►  December (1) ►  February (1) ►  2019 (1) ►  September (1) ►  2018 (4) ►  December (1) ►  June (2) ►  May (1) ►  2017 (1209) ►  October (76) ►  September (127) ►  August (124) ►  July (126) ►  June (131) ►  May (123) ►  April (113) ►  March (137) ►  February (122) ►  January (130) ►  2016 (1573) ►  December (97) ►  November (128) ►  October (124) ►  September (127) ►  August (128) ►  July (126) ►  June (132) ►  May (127) ►  April (150) ►  March (148) ►  February (146) ►  January (140) ►  2015 (1791) ►  December (128) ►  November (157) ►  October (161) ►  September (162) ►  August (141) ►  July (162) ►  June (152) ►  May (144) ►  April (137) ►  March (156) ►  February (145) ►  January (146) ►  2014 (1788) ►  December (109) ►  November (151) ►  October (167) ►  September (161) ►  August (154) ►  July (164) ►  June (154) ►  May (149) ►  April (139) ►  March (151) ►  February (141) ►  January (148) ►  2013 (1666) ►  December (99) ►  November (146) ►  October (158) ►  September (143) ►  August (139) ►  July (156) ►  June (134) ►  May (145) ►  April (141) ►  March (132) ►  February (133) ►  January (140) ▼  2012 (1605) ▼  December (89) The Wall > Revolutions in Facebook Reach Digital AM - Publicis Groupe, Dennis, MailOnline, ... 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