| Latest news | |  | | | | | Npower is looking to shift its marketing strategy away from sport sponsorship in favour of partnerships with charities to improve its brand perception. | | |  | | | | | Sir Martin Sorrell's media powerhouse, GroupM, has become the latest group to downgrade its global ad forecast for 2013, from 5.3% foreseen in June, to 4.5% today, citing "continued sluggishness in the US and European economies". | | |  | | | | | Unilever brand Marmite has unveiled a digital interactive bus shelter that lets consumers take pictures of themselves to upload onto a screen on London's Oxford Street, as part of its Christmas lights campaign. | | |  | | | | | McCain Foods is embarking on a radical overhaul of its 50-year-old global brand identity as part of a strategy to reposition itself as a 'potato' brand rather than a 'chip' one. | | |  | | | | | Paddy Power is to unveil its first rebrand since launching 25 years ago, in a bid to reflect the betting company's 'mischief-maker' personality. | | |  | | | | | This week on the Intelligence section we try to find out if Facebook users are quite as engaged as we think they are, and how consumers feel about the annual deluge of Christmas ads. | | |  | | | | | Sky's chief operating officer Mike Darcey has been appointed to replace Tom Mockridge as chief executive of News International as part of wide-ranging changes across News Corporation. | | |  | | | | | The 12th series of ITV's reality show, 'I'm a Celebrity... Get Me Out of Here!', peaked with 10.6 million viewers on Saturday 1 December, a 47% audience share. | | |  | | | | | Amazon has launched Premium Store, a women's fashion section on its UK website that offers a clothing from brands including 7 For All Mankind, Hudson, Joe's Jeans, Pringle, Eva Franco, Mimi Holliday and Princess Tam Tam. | | | | | Promotion:SEO: Exploring The Opportunities For Global Growth In 2013 | 
| Take part in our short 12 question survey and be entered into a draw to win a Fortnum and Mason festive hamper -an ideal Christmas treat! | | | | | | Opinion | |  | | | | | Marketers can leverage the power of the iPhone 5 to deliver even richer experiences, writes Tim Villanueva, mobile marketing strategist, Fetch. | | |  | | | | | The difference between Cyber Monday success and failure could all come down to data, writes Peter Sieyes, associate vice president of consumer marketing and innovation, Infosys. | | | | | Intelligence | |  | | | | | With the app market continuing to boom heading into 2013 it's high time to focus on the users, writes Annette Ehrhardt, senior director, Simon-Kucher & Partners. | | |  | | | | | Everyone involved in social networking - users, brands and the networks - is learning as they go, but it doesn't mean having to stick with one option if it's clearly not worth your while. | | | | | | | Latest jobs | | | Online Marketing Specialist | | Recruiter Mansion (Gibraltar) Ltd | | Salary £25-£30k plus benefits including comprehensive Medical Insurance | | Location Gibraltar - Relocation Opportunity | | | | | Marketing Manager | | Recruiter Garden Organic | | Salary £25k to £27k | | Location Ryton Gardens, Warwickshire | | |  | | |
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