Thursday 13 December 2012

Global Bulletin from Brand Republic - Pepsi, Burberry, Publicis Groupe, American Apparel, Spurs

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Global bulletin
Latest news
Pepsi signs Beyoncé as global ambassador
Pepsi signs Beyoncé as global ambassador
by Loulla-Mae Eleftheriou-Smith
10 December 2012, 12:46PM
Pepsi has signed international pop icon Beyoncé as its latest brand ambassador under the 'Live For Now' campaign.
Burberry to review global media account
Burberry to review global media account
by Mark Banham
11 December 2012, 10:13AM
High-end fashion brand Burberry has approached holding companies in advance of a pitch for its global media planning and buying business.
Publicis Groupe completes Outside Line acquisition
Publicis Groupe completes Outside Line acquisition
by Matthew Chapman
13 December 2012, 12:14PM
Publicis Groupe has confirmed it has bought digital agency Outside Line in order to bolster the digital capabilities of Saatchi & Saatchi.
Maurice Lévy recaps acquisitive year in eccentric style
Maurice Lévy recaps acquisitive year in eccentric style
by Daniel Farey-Jones
11 December 2012, 11:38AM
Publicis Groupe chief executive Maurice Lévy has posted an eccentric video address to the world on YouTube that reviews a year in which his company acquired BBH and LBi and looks ahead to 2013.
American Apparel rapped again for sexualisation
American Apparel rapped again for sexualisation
by Loulla-Mae Eleftheriou-Smith
12 December 2012, 12:01AM
American Apparel has been rapped by the ad watchdog for the second week in a row for an ad that appears to sexualise a child.
Spurs earmark US as key international priority
Spurs earmark US as key international priority
by John Reynolds
12 December 2012, 12:34PM
Tottenham Hotspur has earmarked developing the football club's brand in the US as a key priority by targeting its portfolio of sponsors and its US support base through marketing initiatives.
Virgin Atlantic to retain brand name after $360m Delta deal
Virgin Atlantic to retain brand name after $360m Delta deal
by Matthew Chapman
12 December 2012, 09:04AM
Virgin Atlantic will retain its brand name after striking a $360m deal with Delta Air Lines following a slanging match between Richard Branson and BA's Willie Walsh.
Also in the news
Rebekah Brooks paid £10.8m compensation
by John Reynolds, 12 December 2012, 03:39PM
JWT wins £15m global Kenwood account
by Jeremy Lee, 07 December 2012, 12:18PM
Twitter introduces Instagram-style filters
by Sarah Shearman, 11 December 2012, 09:47AM
Advertising Network of the Year: DDB Worldwide
by , 13 December 2012, 08:00AM
Think BR: Is Britannia cool again?
by Deborah McCrudden, 12 December 2012, 08:00AM
Global law firm Reed Smith hands Ogilvy international brief
by Alec Mattinson, 10 December 2012, 01:21PM
From Singapore - Chris Reed on partnership marketing
Singapore leads the world on mobile take up and marketing
13 December 2012, 12:14AM
The Hobbit's brand partners go on an unexpected journey
11 December 2012, 3:20AM
Singapore leads the way on dis-loyalty
06 December 2012, 2:25AM

Global Voices - posts from around the world

Ten Commandments for B2B Social Media campaigns
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01 December 2012, 4:14PM
2013 Outlook for Indie Agencies
27 November 2012, 5:07PM
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