Tuesday, 18 December 2012

Marketing Daily - Romeo Beckham makes his advertising debut in the latest Burberry campaign; plus Waitrose, RBS, Google+, and The Guardian

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Breaking news from Marketing
 
Breaking news from Marketing December 2012
 
Latest News
 
Romeo Beckham to appear in Burberry ads
Matthew Chapman,
18 December 2012
 

Burberry has hired Romeo Beckham, the 10-year-old son of David and Victoria...

Burberry: Romeo Beckham appears in the latest campaign
 
 
Review of the Year: Quotes of the year
Staff,
18 December 2012
 

From revealing insights to gaffes, some of the biggest names in marketing,...

Unilever chief executive Paul Polman
 
 
Review of the Year: Top Media Brands in 2012
Nicola Kemp,
18 December 2012
 

The past year has been one of breathtaking highs and deep lows...

Instagram
 
 
Waitrose to stream live cooking show online
Matthew Chapman,
18 December 2012
 

Waitrose is launching its first live cooking show today, which will be...

Lisa Faulkner: hosts Waitrose TV
 
 
RBS digital marketing exec to be general manager of driving.co.uk
John Reynolds,
18 December 2012
 

News International has appointed Jim Murray-Jones, top digital marketing executive at the...

Jim Murray-Jones: appointed general manager at driving.co.uk
 
 
Retail footfall climbs after slow start to Christmas trading
Matthew Chapman,
18 December 2012
 

Retailers were given a much-needed boost last weekend after footfall in shops...

West End shoppers: London's retail mecca logged weekend sales of £200m
 
 
Promotion: SEO: Exploring The Opportunities For Global Growth In 2013

Take part in our short 12 question survey and be entered into a draw to win a Fortnum and Mason festive hamper –an ideal Christmas treat!

 
Also in the News
 
Google+ reunites Wallace and Gromit stars for Christmas ad
Matthew Chapman,
18 December 2012
 
Guardian launches audio service
John Reynolds,
18 December 2012
 
Absolute Radio's owner resurrects talks with potential buyers
Maisie McCabe,
18 December 2012
 
 
 
Blogs
 
 
Puppies and Purpose â€" The Positive Impact of Informal Learning
Brand Learning
 

This post is provided by Martin Borrett, Group Client Director at Brand Learning , global experts in transforming Marketing Capabilities....

 
 
Starbucks is easy to boycott. But what about Spurs?
Unofficial Partner
 

Character is what you do when you think nobody is watching. This phrase came to mind when reading the Independent’s...

 
 
Is Brand Simplification Simply Wrong?
Dave Roberts
 

"Surely not... not Google?! Not after fourteen years of hyper logo creativity? They wouldn't evolve their logo into something...

 
 
The battle of the Christmas 2012 ads
Richard Fullerton
 

Waitrose Christmas 2012 TV ad - cheap and cheerful. The battle of the Christmas 2012 ads has reached a...

 
 
Tis the season to be flu-ey
Jonathan Weeks
 

Cleanliness on the go is an untapped opportunity, particularly in the winter months, writes Jon Weeks, Director in Ipsos Marketing....

 
 
 
 
 
 
Whitepapers
 
 
Multiple Digital Touch Points: One Voice (Webcast)
 
Powering a consistent brand message across a multichannel campaign calls...
 
 
Inventive Strategies to Win Over the Student Market (Webcast)
 
With the average student spending over 3.7 hours a day online and a comb...
 
 
Storytelling: Captivate Your Audience with Interactive Online Video (Webcast)
 
At its very core, marketing is storytelling, resonating emotionally with...
 
 
MP3 Podcast: Transforming The Mobile User Experience (Expert Reports)
 
Over the last year, the number of people visiting the British Red Cross ...
 
 
7 Key Principles to Drive Online Purchases from Your Website (Expert Reports)
 
The majority of purchases start online today and it’s a given fact...
 
 
 
 
Jobs of the Week

Creative Services Executive, Gabriele Skelton £23-28k, London

Publisher Account Manager, AdMetrics Media £25,000 Basic plus £15,000 Commission OTE, Guildford, Surrey.

Account Director, Pitch Consultants £30000 - £35000 per annum, Derbyshire

Online Marketing Manager - London - Client side - Fashion, PFJ £35000.00 - £45000.00 per annum + car allowance and benefits, London

Project Manager - German Speaking, Gemini Search £25000 - £35000 per annum, City of London

Project Manager - Paris - France, Gemini Search £25000 - £35000 per annum, Paris

Account Manager, Stopgap £150 per day, London

Project Manager, Gemini Search £30000 - £38000 per annum, City of London

Senior Account Manager - Digital and Social Account, Stopgap £160 - £180 per day, London

Graduate Web Designer, Blue Skies Marketing Recruitment £16000 to £18000 per annum, Leicestershire

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