Monday 17 December 2012

Media AM - Maxus takes £21m Associated British Foods media account, Haymarket Network, Initiative, Cristal Festival, Kuoni

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Media AM Bulletin
 
 
 
*   Latest News
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Ryvita: part of the Associated British Foods brand portfolio
Maxus takes £21m Associated British Foods media account
Mark Banham, 17 December 2012

Maxus has won the £21m media planning and buying account for Associated...

  
John Lennon Letters: available via the App Store
Haymarket Network unveils John Lennon Letters app
John Reynolds, 17 December 2012

Haymarket Network has designed and built the John Lennon Letters app, which...

  
Omega Pharma: appoints Initiative to its media business in 18 European markets
Initiative picks up Omega Pharma media account across 18 European markets
Mark Banham, 17 December 2012

Initiative has been awarded the media account for over-the-counter healthcare company Omega...

  
Paul Whitehead: global commercial director at We R Interactive.
CRISTAL FESTIVAL: Branding in games must be 'additive', says We R Interactive exec
Maisie McCabe, 17 December 2012

Brands' involvement in online games must be "additive to the player's experience",...

  
Kuoni: readies TV campaign
Kuoni to debut first TV work in post-Christmas 'occasions' push
Loulla-Mae Eleftheriou-Smith, 17 December 2012

Kuoni, the luxury tour operator, is launching its first ever TV campaign...

  
*   Also in the News
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Guardian and Observer journalists back industrial action
John Reynolds, 14 December 2012
C4 in major 4oD ad deal with Microsoft Windows 8
Sarah Shearman, 14 December 2012
CRISTAL FESTIVAL: Facebook has fundamentally changed Spotify, says Chris Maples
Maisie McCabe, 14 December 2012
Former Hachette sales boss resurfaces at Publicis Blueprint
John Reynolds, 14 December 2012
Trading Places: this week's people moves
Matthew Chapman, 14 December 2012
Twitter names top UK brand campaigns of 2012
Sarah Shearman, 13 December 2012
 
 
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