Wednesday 5 December 2012

Breaking news from Brand Republic - Tesco, Boots, Thinkbox, Virgin Media, GSK

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Latest news
Tesco CMO Tim Mason out as chain concedes defeat in US
Tesco CMO Tim Mason out as chain concedes defeat in US
by Daniel Farey-Jones
05 December 2012, 08:00AM
Tim Mason, the chief marketing officer and deputy group CEO of Tesco, is leaving the company today amid a strategic review of Fresh & Easy, the chain's attempt to break into the US.
Boots 'carb control' ad banned after using study on obese people
Boots 'carb control' ad banned after using study on obese people
by Matthew Chapman
05 December 2012, 12:01AM
Boots has fallen foul of the ad watchdog for an online ad that based its claims about a dietary product on a study that focused "inappropriately on obese subjects".
Thinkbox live stream: Advertising Effectiveness
Thinkbox live stream: Advertising Effectiveness
by Staff
05 December 2012, 12:01AM
Get ready for Brand Republic's live stream of this morning's Thinkbox event 'Advertising Effectiveness: the long and the short of it', which starts at 9am and includes presentations from Les Binet, Peter Field and Marie Oldham.
Virgin Media unveils 'next-generation' retail proposition
Virgin Media unveils 'next-generation' retail proposition
by Matt Chapman
05 December 2012, 12:00AM
Virgin Media is seeking to 'reinvent' its retail strategy with a flagship store that will push its 'next-generation' services.
GSK appoints Grey London for global brand task
GSK appoints Grey London for global brand task
by Jeremy Lee
04 December 2012, 05:28PM
Grey London has been handed a global advertising brief from GlaxoSmithKline to create a corporate "masterbrand" campaign for the pharmaceuticals and FMCG giant following a shoot-out against TBWA\London.
Sir Martin Sorrell: 'Losing something still gets to me'
Sir Martin Sorrell: 'Losing something still gets to me'
by Management Today
04 December 2012, 03:30PM
The MT Interview: Martin Sorrell built advertising giant WPP from scratch, and has just been voted MT's Britain's Most Admired Leader for the first time. Now 67 and with a painful divorce behind him, he's showing no sign of slowing down.
ASA to investigate Boots ad after 'animal cruelty' complaints
ASA to investigate Boots ad after 'animal cruelty' complaints
by Matthew Chapman
04 December 2012, 03:25PM
Boots' Christmas ad will be investigated by the Advertising Standards Authority (ASA) over allegations of cruelty to animals.
FHM sparks Twitter outrage for 'normalising' violence against women
FHM sparks Twitter outrage for 'normalising' violence against women
by Nicola Kemp
04 December 2012, 03:20PM
Bauer Media's flagship men's magazine FHM has sparked a wave of protest on Twitter after running a feature referring to a woman as a "girlfriend/mother/victim", prompting accusations of "normalising" violence against women.
Clearcast turns down SodaStream ad appeal
Clearcast turns down SodaStream ad appeal
by Loulla-Mae Eleftheriou-Smith
04 December 2012, 12:34PM
SodaStream is considering legal action after Clearcast turned down the brand's appeal against its decision to block the broadcast of its new TV campaign, because it "denigrated" the bottled-drinks market.
Ann Summers runs adult Christmas campaign after watershed
Ann Summers runs adult Christmas campaign after watershed
by Matthew Chapman
04 December 2012, 12:21PM
Ann Summers, the lingerie and sex toy retailer, has launched a raunchy 'Christmas for Grown Ups' TV campaign that is being aired in one version after the 9pm watershed and another after 11pm.
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Opinion
Think BR: Go East - the opportunity for luxury brands in China
Think BR: Go East - the opportunity for luxury brands in China
by Debbie Bond
05 December 2012, 08:00AM
While China presents a significant opportunity for luxury brands, it is a difficult market to tackle, writes Debbie Bond, director insight services, eCommera.
Think BR: The data exchange
Think BR: The data exchange
by Sam Zindel
05 December 2012, 08:00AM
Brands that are open about the value of the consumer data they use can expect to reap the rewards, writes Sam Zindel, senior data modelling analyst, iCrossing UK.
Intelligence
App prices - a few pennies more wouldn't hurt
App prices - a few pennies more wouldn't hurt
by Annette Ehrhardt
03 December 2012, 08:30AM
With the app market continuing to boom heading into 2013 it's high time to focus on the users, writes Annette Ehrhardt, senior director, Simon-Kucher & Partners.
Tech: How brands could learn from the Vikings
Tech: How brands could learn from the Vikings
by John V Willshire
30 November 2012, 08:00AM
Everyone involved in social networking - users, brands and the networks - is learning as they go, but it doesn't mean having to stick with one option if it's clearly not worth your while.
Also in the news
MasterCard brings in Kedesh Mather from Samsung as senior PR manager
by John Owens, 04 December 2012, 08:43AM
Twinings hires marketing director ahead of relaunch
by Sarah Shearman, 04 December 2012, 12:00PM
Kate Bosworth sings Christmas track for Topshop campaign
by Sarah Shearman, 04 December 2012, 11:02AM
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