O&M London has a new gang in town; How to present yourself as a design savvy developer; Who's afraid of Twitter's misogyny problem?

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Campaign 18:05 May 31, 2016

The five things you need to know today Most read O&M London has a new gang in town Maisie McCabe Will O&M London's new leaders finally shed its image as a mere network offering, Maisie McCabe asks. Tech Adele, Amazon and Google show power of personalised experiences Craig Mawdsely Adele is able to bring fans together while Amazon tells us apart. It's a dichotomy brands must understand, writes Craig Mawdsely. Advertising Justin Tindall: creative agencies are given 'procession of buckets to fill' by media shops Gurjit Degun Justin Tindall, the chief creative officer at M&C Saatchi, has said that media shops continue to pre-buy ad space in bulk and creative agencies are given a "procession of buckets to fill". Marketing Mondelez launches content deal with Buzzfeed within new marketing model Omar Oakes Mondelez International is partnering with Buzzfeed as part of new branded content strategy after claiming interruptive advertising is "becoming irrelevant". Media Jean-Claude Decaux: tributes to shoe seller's son who changed the face of advertising Omar Oakes Tributes to Jean-Claude Decaux, the founder of JCDecaux who died last week, have underlined the significance of his contribution to global advertising. Promoted April's Aerial Awards winner: Adam&Eve/DDB for Marmite Staff Also in the news How to present yourself as a design savvy developer The recent 'Your App Is Ugly' event, hosted by Aquent/Vitamin T, highlighted the need for developers to understand more about design and for designers and developers to work better together. We took away some practical tips to help you improve your portfolio and enhance your career prospects as a design savvy developer. Who's afraid of Twitter's misogyny problem? A new study looks at rampant hate speech across the platform. How much brands should care is still an open question Stonewall CEO: media industry 'complacent' about diversity The advertising and media industry risks alienating clients and audiences because of its "complacent" attitude towards diversity, the chief executive of Stonewall has claimed. Imagine something that doesn't exist... but should Presented by Campaign & C2 Montreal Emily Chang, CCO at Intercontinental Hotels Group tell us why having the best Nasi Goreng is so important, and how creating something new pays off Campaign Jobs Media Account Director - High Profile Media Owner Negotiable Ultimate Asset, London Country Lead – Germany Competitive+ Benefits Casumo, Malta (MT) Country Lead – UK Competitive+ Benefits Casumo, Malta (MT) IT Programme Senior Design Lead £47,903 -£55,015 HMRC, Newcastle, Newcastle Upon Tyne Media Sales Account Manager up to 35k + commission Clear Channel UK, London (Central), London (Greater) Head of Supply - video SSP £90000 - £100000 per annum + bonus + benefits Ultimate Asset, West End Retail Brand Category Director, Running Competitive Nike, Hilversum, Netherlands Junior Account Manager Competitive SGK, London (Central), London (Greater) Senior Strategic Brand Manager £40,000 - £45,000 + Excellent Benefits Cancer Research UK, London (Central), London (Greater) Communications Officer £25,000 pa (depending on experience) The Association of Medical Research, London (Central), London (Greater)

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Adele, Amazon and Google show power of personalised experiences + Adidas, Unshackled.com, Unilever, Burberry & racist detergent ad

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Campaign: Brands May 31, 2016

Brand news and analysis, powered by Marketing Latest Adele, Amazon and Google show power of personalised experiences Craig Mawdsely Adele is able to bring fans together while Amazon tells us apart. It's a dichotomy brands must understand, writes Craig Mawdsely. Nick Reed: From Adidas leg model to Oscar winner Gemma Charles Viral video content director Nick Reed insists his success is due to the fact that all the stories he tells have a heart, Gemma Charles writes. How Unshackled.com is waging war on phoney deals Shona Ghosh Unshackled.com, a new mobile retailer risen from the ashes of Phones4u, has enlisted a creative agency and a foul-mouthed parrot to help win over consumers being 'ripped off' by rivals. Political leaders won't win hearts or minds with scare tactics Helen Edwards As marketers know all too well, Project Fear won't win hearts or minds. Exclusive: Racist detergent ad is just 'a little artistic exaggeration,' says Qiaobi Jenny Chan The company behind the viral laundry ad pleads for understanding from the media Unilever: brands of the future will be more personal and have more partners Omar Oakes Brands of the future will work with a wider range of agency partnerships as they look to become more personalised, the head of Unilever Foundry believes. Burberry's new campaign celebrates best of British creativity Omar Oakes Burberry's latest ad campaign aims to celebrate the best of British art and creativity to launch new menswear and womenswear collections. Robert Peston on slow UK economy, lack of union in Europe and China problems Gurjit Degun The slow UK economy, a lack of union in Europe and the Chinese market falling means it is not a good time for Brexit, according to Robert Peston, ITV's political broadcaster, at the Media360 conference in Brighton this morning. Brexit and rising wages dampening retailers' optimism Omar Oakes Optimism on the high street is being dampened by a triple whammy of rising wage costs, uncertainty over Brexit and changing consumer demands, according to a survey by PwC. How Direct Line turned around its brand Omar Oakes Direct Line's advertising effectiveness has surged since relaunching the brand two years ago, its marketing director told Media360 today. Samsung digital chief: Behave like an entertainer and move like a start-up James Keady To entice consumers, brands must make their messages authentic, relevant, consistent and personalised, writes James Keady, Samsung's UK digital chief. Promoted Voice search is taking over: an instant guide to marketing's new frontier Christi Olson, search evangelist Search guru Christi Olson on why your voice is the new keyboard - and the three changes marketers need to make Three ways to ensure your ads are seen Presented by Campaign & comScore Ad blocking, ad fraud and low viewability present challenges to both advertisers and publishers. Here's what you can do about it         Campaign Jobs Senior Account Manager - sales promotions agency £40-50k plus benefits JEFFERSON, London (Central), London (Greater) International Account Director £45k Dot-Gap, London (Central) Senior Business Development Manager - Digital Agency £45-55k with OTE £60-70k (NEG) JEFFERSON, London (Central), London (Greater) SENIOR ACCOUNT EXECUTIVE £20000 - £24000 per annum Live Recruitment, Manchester Business Director - LONDON to £80,000 JEFFERSON, London (Central), London (Greater) Junior Account Manager Competitive SGK, London (Central), London (Greater) Senior Strategic Brand Manager £40,000 - £45,000 + Excellent Benefits Cancer Research UK, London (Central), London (Greater) Communications Officer £25,000 pa (depending on experience) The Association of Medical Research, London (Central), London (Greater) Country Lead - Sweden Competitive+ Benefits Casumo, Malta (MT) Senior Marketing Executive Basic Salary of £28K with bonus, 3% pension, plus healthcare contribution Chicco, Borehamwood, Hertfordshire

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