Apple, Pinterest, Facebook, Sports Direct, Virgin, Mars & Save The Children

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Campaign: Brands May 16, 2016

Brand news and analysis, powered by Marketing Latest Apple's magic lies in the 'single line', says marketing veteran Shona Ghosh At the height of its marketing glory, Apple put more emphasis on the 'single line' to describe a product than longer TV spots, according to marketing veteran Allison Johnson. Pinterest to launch first TV ad on Channel 4 tonight Omar Oakes Pinterest's first UK TV ad airs tonight as it begins a seven-month campaign on Channel 4 with 10-second contextual spots tied around specific programmes. Apps are out, bots are in... or so Facebook says Andy Pemberton The social network is turning to chatbots in an attempt to keep users within its ecosystem. Will they catch on and bring an end to apps? Why fashion brands are turning to start-ups for help Shona Ghosh Retailers such as Asos, Topshop and River Island are tapping into the expertise of technology start-ups in the search for innovative ways to deliver a better customer experience. Sports Direct and key cutting just the beginning for innovative use of store space Peter Veash The space race of retail super stores is a thing of the past, says Peter Veash, CEO at The BIO Agency - the challenge now for retailers is to find new uses of their space that make the lives of shoppers easier. Seven principles that define the future of marketing Thomas Cornwall President Obama and The World Bank have joined the growing number of forward-thinking agencies using behavioural thinking at the heart of their strategy, writes Thomas Cornwall, director, Behave. Virgin Atlantic digs up users' old tweets for 'One day' campaign Shona Ghosh Virgin Atlantic's new digital and outdoor campaign will use Twitter messages made by members of the public up to five years ago. Henry Westons cider makes TV debut in Pythonesque animated ad Simon Gwynn Upmarket traditional cider brand Henry Westons Vintage will be on TV for the first time ever from tomorrow in an ad that nods to the Monty Python-era animation of Terry Gilliam. England footballers and fans 'invade' France in Mars ad campaign for Euro 2016 Omar Oakes England footballers lead an armada of fans across the channel to France in Mars' new campaign ahead of the Euro 2016 football tournament. Save The Children campaign continues to shock viewers around the world Unruly Save The Children's 'Still The Most Shocking Second A Day' video jolts viewers out of their complacency. Promoted Programmatic is extinct - it's evolved into something way more powerful Brian O'Kelley Programmatic is dead. For those of you who rely on digital marketing to engage customers, don't be alarmed! Brian O'Kelley, CEO of AppNexus explains... Igniting insight with British Gas, EE and IBM Presented by Brand Republic Insight & IBM Find out what happened when we got together with the marketing big guns to follow the secret path to customer experience enlightenment.   Campaign Jobs Account Director Competitive KHWS, London (Central), London (Greater) Digital Strategist - Film & Entertainment Clients £50000 - £60000 per annum + Great Agency Benefits Ultimate Asset, West End Innovation Director - Digital Strategy, Global Media Agency £75000 - £85000 per annum + Great Agency Benefits Ultimate Asset, West End Project Manager £30000 - £35000 per annum Major Players, London

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