Voice search is taking over: an instant guide to marketing’s new frontier

Search guru Christi Olson on why your voice is the new keyboard - and the three changes marketers need to make. Voice-search enabled digital assistants such as Apple’s Siri, Microsoft’s Cortana and Amazon’s Alexa are quickly becoming the go-to search mode for consumers everywhere. In fact, ComScore says that by 2020, 50 per cent of all searches will be voice searches. Here are some trends and tips for how savvy digital marketers should adapt to voice search… Today’s digital assistants are going beyond voice input, and are evolving to understand user intent and behaviours through available data and information to help consumers take action. Read more here. Your email has been sent to rogernadal36@gmail.com If you would like to unsubscribe from Campaign Promotions, please click here Registered office: Bridge House, 69 London Road, Twickenham, TW1 3SP