Billboard hijacked with porn in Sweden

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Campaign 18:05 May 09, 2016

Welcome to your first edition of the Campaign 18:05 bulletin (formerly known as the Brand Republic 18:05), the five things you need to know today. To check out our full suite of bulletins as part of our relaunch, click here. Most read UK advertisers greet Snapchat with cautious enthusiasm Shona Ghosh Snapchat is broadening its UK advertiser base, with the Department of Transport recently spending £70,000 on ads, and Burberry, Universal, Coca-Cola, Calvin Klein, Unilever and Domino's all putting media spend into the platform. Tech McDonald's McTrax invites diners to play with interactive musical placemats Be On McDonald's gave its customers a surprise, creating an interactive musical placemat for its latest campaign in The Netherlands. Advertising Billboard hijacked with porn in Sweden Omar Oakes Hardcore pornography was on public display in southern Sweden yesterday after hackers targeted a digital billboard. Marketing Unilever CMO Keith Weed on why trust is the magic ingredient that builds brands Keith Weed We need trust to break down traditional barriers of working if we want game-changing creativity, Keith Weed writes Media Bafta stars criticise govt plans for BBC and Channel 4 Maisie McCabe The Baftas got political last night as winners such as the Wolf Hall director Peter Kosminsky used their acceptance speeches to defend the government's threats on the BBC and Channel 4. Also in the news Mobile now makes up half of all UK ecommerce purchases with iPhone top platform Half of ecommerce transactions in the UK are now carried out on mobile devices, new data shows, while the iPhone has leapfrogged the iPad as the top platform for mobile purchases. On Twitter, Trump and Clinton supporters share personality traits, says study People who follow either candidate are more egocentric, indecisive and careless than the average consumer Christian groups call for greater freedom of expression after Islamic bus ads approved Christian groups have questioned why Islamic ads have been approved to carry religious messages on UK buses after cinema ads were banned from featuring the Lord's Prayer earlier this year. Promoted Arrows and antics: what happened when Adland's finest gathered around the darts board Eleanor Hawkins "Forget about the 2016 Cannes Lions, it's all about the RedSofa Arrows Awards" - the new benchmark for industry talent. Igniting insight with British Gas, EE and IBM Presented by Brand Republic Insight & IBM Find out what happened when we got together with the marketing big guns to follow the secret path to customer experience enlightenment.   Campaign Jobs Digital Strategist - Film & Entertainment Clients £50000 - £60000 per annum + Great Agency Benefits Ultimate Asset, West End Account Director Competitive KHWS, London (Central), London (Greater) Strategy Consultant £40 - £60K base, total comp 50 - 75K, plus excellent benefits Rare Selection, Central London Strategist £50000 + benefits Rare Selection, London (Central), London (Greater)

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