O2 launches AI hackathon, Barclaycard marks 50 years with 'Tinder of shopping'

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Campaign: Brands May 26, 2016

Brand news and analysis, powered by Marketing Latest O2 launches hackathon to boost Priority through AI Shona Ghosh O2 is to run a "hackathon" to examine how artificial intelligence might help the company target customers more effectively across its services. Barclaycard marks 50 years by launching 'Tinder of shopping' Simon Gwynn Barclaycard is marking its 50th anniversary with an interactive social campaign that its chief marketing officer has called "the Tinder of shopping". Rise of the social media architect: eight jobs you never knew existed James Swift Transport an agency employee or a marketer from before the turn of the century into a similar job today and you can bet a lot of it would seem foreign to them. Why changing ad agencies won't solve the crisis at M&S Maisie McCabe and Gurjit Degun Even the might of WPP, whose agencies will vie for the business, may not be enough to revive the retailer. Adland backs Donnelly's call to end platform fixation Simon Gwynn Industry leaders have backed a call by Procter & Gamble's Northern Europe brand director Roisin Donnelly for marketers to let go of their obsession with platforms - and instead be relentlessly customer-focused. Sky launches multichannel campaign to hail its cycling credentials Simon Gwynn Sky is today launching a new campaign for its cycling sponsorship, ahead of what it said would be the "biggest summer of cycling yet" for the brand. LinkedIn pushes for stronger passwords after hack Omar Oakes LinkedIn has advised users to strengthen passwords following a major security breach in which over 100 million emails and passwords were stolen. Promoted Four things brands should consider when going programmatic in 2016 Martin Bromfield, VP Advertising EMEA at comScore Creative executions need to be delivered to the right people, under the right conditions - and for that to happen, you need to control four key factors Voice search is taking over: an instant guide to marketing's new frontier Presented by Campaign & Microsoft Search guru Christi Olson on why your voice is the new keyboard - and the three changes marketers need to make         Campaign Jobs Performance Business Director £55000 - £65000 per annum + excellent benefits Ultimate Asset, London Global Senior Brand Manager Competitive rb ( Reckitt Benckiser ), Slough Global Consumer Marketing Insights Manager- Dettol Body & Veet/Dettol Home/URT Competitive Dettol, Slough Business Director - Betting & Gaming Platform, Media Planning £55000 - £65000 per annum + Agency Benefits Ultimate Asset, London Account Manager, Fluent Czech Speaker £28000 - £32000 per annum + significant benefits The Great & The Good, London Senior Strategist - content and social, iconic brands £70000 - £80000 per annum + excellent benefits The Great & The Good, London Senior Marketing Executive Basic Salary of £28K with bonus, 3% pension, plus healthcare contribution Chicco, Borehamwood, Hertfordshire Marketing & Communications Manager – Digital Projects Competitive Climate-KIC, Any of our European Offices Business Development Executive (12 month FTC) Competitive OLSWANG, London (Central), London (Greater) Creative Competitive BBC, London (Central), London (Greater)

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