Slow marketing goes mainstream, 8 obscure industry jobs, Creativity can change the world

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Campaign Sunday Supplement May 29, 2016

In-depth reads from across Campaign, covering brands, agencies and media Why slow marketing is going mainstream Kate Magee Brands are turning to slow marketing to help remedy our hectic, always-on lives. Rise of the social media architect: eight jobs you never knew existed James Swift Transport an agency employee or a marketer from before the turn of the century into a similar job today and you can bet a lot of it would seem foreign to them. Woolfenden brings his brand of mischief from Paddy Power to Lyst Gemma Charles Paddy Power's former mischief-maker Christian Woolfenden is up to his old tricks trying to make fashion's invisible giant famous. How Grey and WPP are teaching kids about marketing Kate Magee Grey London's latest move is part of a wider attempt to future-proof the ad industry. How brands can be good Simon Gwynn Consumers expect brands to have a purpose. What is the best way to achieve this, Simon Gwynn asks. Post-it wars: the creative craze that swept New York's ad scene Kate Magee The sticky note is the weapon of choice in NYC's creative battle zone. Changing the world with creativity: an open letter to my wife Rob Doubal McCann London's chief creative officer argues that marketing has the power to make a real impact. The Top Gear of beer? Carling's brand director on saving pubs and gatecrashing Euro 2016 Simon Gwynn Carling may have signed back on as a sponsor of the Premier League, but it wants to be more than just football crazy. Promoted 3 great ads I had nothing to do with #31: Ben Priest on Tango, Lynx and Levi's Staff Ben Priest, Founding Partner and Chief Creative Officer at adam&eveDDB, reveals three great ads he admires but had nothing to do with. 95% viewability rate... is this the mobile ad format of the future? Presented by Campaign & InSkin Media It looks good, it's non-intrusive, the stats really stack up - and it's taking a stand against ad-blocking.   Campaign Jobs Media Account Director - High Profile Media Owner Negotiable Ultimate Asset, London Country Lead – Germany Competitive+ Benefits Casumo, Malta (MT) Country Lead – UK Competitive+ Benefits Casumo, Malta (MT) IT Programme Senior Design Lead £47,903 -£55,015 HMRC, Newcastle, Newcastle Upon Tyne Media Sales Account Manager up to 35k + commission Clear Channel UK, London (Central), London (Greater) Head of Supply - video SSP £90000 - £100000 per annum + bonus + benefits Ultimate Asset, West End Junior Account Manager Competitive SGK, London (Central), London (Greater) Senior Strategic Brand Manager £40,000 - £45,000 + Excellent Benefits Cancer Research UK, London (Central), London (Greater) Communications Officer £25,000 pa (depending on experience) The Association of Medical Research, London (Central), London (Greater) IT Programme Design Lead £35,409 - £39,842 HMRC, Newcastle, Newcastle Upon Tyne

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