Radiocentre makes rap for Unilever's Keith Weed, Twitter changes, Are ad-break takeovers a gimmick?

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Campaign: Media May 17, 2016

Media news and analysis, powered by Media Week Latest Radiocentre appeals to Unilever's Keith Weed with rap Omar Oakes Radiocentre, the trade body for UK commercial radio, has directed a new campaign directly at Keith Weed, Unilever's marketing boss, with a rap. Twitter to exclude photos and links from 140-character count Shona Ghosh Multimedia such as photos, links and videos may no longer count as part of Twitter's 140-character limit, as the company reportedly gives users the chance to post longer updates. Are ad-break takeovers on TV just a gimmick? Gurjit Degun Brands are increasingly buying up an entire ad break to catch viewers' attention, Gurjit Degun writes. Facebook takes on YouTube with launch of pre-roll video ads Omar Oakes Facebook has announced it will allow brands to create pre-roll ads with videos that appear in the newsfeed. Google launches another messaging app with Spaces Shona Ghosh Google has launched its latest WhatsApp-killer, a group messaging app called Spaces. Goodstuff hopes to inspire creativity with media owner pitch to creative agencies Omar Oakes Goodstuff Communications has invited media owners to pitch their most exciting opportunities to an auditorium full of independent creative agencies in order to inspire the next big idea in media. Biggam and Daglish named as co-chairs of 2016 Media Week Awards Gideon Spanier Jenny Biggam, the co-founder of the7Stars, and Simon Daglish, the deputy managing director, commercial at ITV, have been named as the co-chairs of the 2016 Media Week Awards. Promoted The quirky, wonderful and eye-widening world of C2 Georganna Simpson Say goodbye to stale buffet food, dowdy carpets and middle-of-the-road speakers. C2 is the first conference of its kind... Win an Apple Watch Presented by Brand Republic Insight & Salesforce Tell us a little about your marketing strategy and business pain points for 2016 for your chance to win! Media360 is almost here Book your place now at www.media-360.co.uk. 60+ brands already confirmed including: John Lewis, Lego, Domino's, AXA, EY, Camelot, Unilever, O2, Red Bull and many more. Campaign Jobs Account Director Competitive KHWS, London (Central), London (Greater) Digital Strategist - Film & Entertainment Clients £50000 - £60000 per annum + Great Agency Benefits Ultimate Asset, West End Account Manager Up to £30,000 per annum + benefits Dowsettbell, London (West), London (Greater) Innovation Director - Digital Strategy, Global Media Agency £75000 - £85000 per annum + Great Agency Benefits Ultimate Asset, West End

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