Monday 9 May 2016

Snapchat broadens UK advertiser base, Meet Carat's new CEO

Campaign: Media

Campaign: Media
May 09, 2016
Welcome to your first edition of the Campaign: Media bulletin (formerly known as Media AM), powered by Media Week. To check out our full suite of bulletins as part of our relaunch, click here.

Latest

UK advertisers greet Snapchat with cautious enthusiasm
UK advertisers greet Snapchat with cautious enthusiasm

Shona Ghosh

Snapchat is broadening its UK advertiser base, with the Department of Transport recently spending £70,000 on ads, and Burberry, Universal, Coca-Cola, Calvin Klein, Unilever and Domino's all putting media spend into the platform.

Hirst looks to build 'nimble' Carat in surprise crossover
Hirst looks to build 'nimble' Carat in surprise crossover

Gurjit Degun

Mcgarrybowen's chief executive is moving over to lead its sister media shop Carat amid a blurring of boundaries in the industry, Gurjit Degun writes.

Claire and Rachel are proud to announce the birth of a new Campaign
Claire and Rachel are proud to announce the birth of a new Campaign

Adrian Barrick

Weighing in with new insight and opinion for brands, agencies and media, our new baby is designed to offer creative inspiration to drive business growth.

Christian groups call for greater freedom of expression after Islamic bus ads approved
Christian groups call for greater freedom of expression after Islamic bus ads approved

Omar Oakes

Christian groups have questioned why Islamic ads have been approved to carry religious messages on UK buses after cinema ads were banned from featuring the Lord's Prayer earlier this year.

BBC's Philip Almond on tech innovations and why the corporation is a special place
BBC's Philip Almond on tech innovations and why the corporation is a special place

Philip Almond

The director of marketing and audiences at the BBC on how the pace of technological and legislative developments is driving change.

Global fights to keep its seat on the media bus
Global fights to keep its seat on the media bus

Gideon Spanier

The media group has launched an agency roadshow to prove it is more than just a radio business, Gideon Spanier writes.

How to make it in media
How to make it in media

Tom Denford

As the deadline of 13 May looms for entries to the Media Week 30 Under 30, Tom Denford, a former winner and now a judge this year, explains why this search for rising talent matters.

Bafta stars criticise govt plans for BBC and Channel 4
Bafta stars criticise govt plans for BBC and Channel 4

Maisie McCabe

The Baftas got political last night as winners such as the Wolf Hall director Peter Kosminsky used their acceptance speeches to defend the government's threats on the BBC and Channel 4.

Former GQ publisher Peter Stuart dies
Former GQ publisher Peter Stuart dies

Gideon Spanier

Peter Stuart, the former publisher of GQ and one of the leading advertising chiefs during a "golden period" for glossy magazines in the 1980s and 1990s, has died at the age of 77.

Cancer Research UK wins top prize in Outdoor Planning Awards
Cancer Research UK wins top prize in Outdoor Planning Awards

Suzanne Bidlake

Cancer Research UK's "Tap to Beat Cancer" has won the top prize in the Outdoor Planning Awards 2016.

95% viewability rate... is this the mobile ad format of the future?
Promoted
95% viewability rate... is this the mobile ad format of the future?

Eleanor Hawkins

It looks good, it's non-intrusive, the stats really stack up - and it's taking a stand against ad-blocking




Aerial Awards radio ad winner March 2016 Presented by Campaign & Radiocentre Alex Grieve and Adrian Rossi, executive creative directors at AMV BBDO select this month's winner -  E4's 'Aliens' by 4Creative


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