Thursday, 19 May 2016

Google announces new tech, Ex-Rapp president sues agency, Carlsberg, News UK

Campaign Breakfast Briefing

Campaign Breakfast Briefing
May 19, 2016

Latest

Google announces AI messaging app, Amazon Echo rival and virtual reality software
Google announces AI messaging app, Amazon Echo rival and virtual reality software

Shona Ghosh

Google gave several major software and hardware updates at its I/O developer conference in the US this week - but observers noted the company is now following, not setting, the technology agenda. Here are the big announcements.

Ex-Rapp president sues agency for wrongful termination and discrimination
Ex-Rapp president sues agency for wrongful termination and discrimination

Shona Ghosh

Greg Andersen, former US president of Omnicom-owned Rapp, is suing the agency, claiming wrongful termination after he complained about the global chief executive, Alexei Orlov.

News UK unveils new in-house agency powered by WPP and The & Partnership
News UK unveils new in-house agency powered by WPP and The & Partnership

James Swift

The & Partnership and WPP have created an agency to serve all of News UK's advertising activity under a single P&L.

Carlsberg signs former Landor and Bacardi exec Liam Newton as UK marketing boss
Carlsberg signs former Landor and Bacardi exec Liam Newton as UK marketing boss

Simon Gwynn

Carlsberg UK has appointed former Landor Associates executive director Liam Newton to the newly created role of vice president marketing

Electoral Commission's pink neon sign ads remind voters to get educated on Brexit
Electoral Commission's pink neon sign ads remind voters to get educated on Brexit

Omar Oakes

With campaigns now in full swing ahead of the referendum on Britain's membership of the European Union, the Electoral Commission has launched an "unmissable" campaign reminding people to register to vote.

More people associate Nike with Euro 2016 than official sponsors Carlsberg or McDonald's
More people associate Nike with Euro 2016 than official sponsors Carlsberg or McDonald's

Simon Gwynn

The value of sports tournament sponsorship is thrown into question by research showing the brands most associated with Euro 2016 are not necessarily its sponsors

Rajar Q1 2016: Capital steals the show in London
Rajar Q1 2016: Capital steals the show in London

Magda Ibrahim

Capital has outperformed all of its nearest radio rivals in London, growing its audience by more than a quarter year on year and taking it leagues ahead of Kiss, Magic and Heart.

Rajar Q1 2016: Heart retains lead despite slow start to year
Rajar Q1 2016: Heart retains lead despite slow start to year

Magda Ibrahim

Heart has clung onto its place at the top of the national radio listening charts, despite an audience drop-off in the first quarter of 2016.

Rajar Q1 2016: Commercial radio loses lead against BBC
Rajar Q1 2016: Commercial radio loses lead against BBC

Magda Ibrahim

Commercial radio has lost the ground it gained in the last quarter, falling back behind the BBC's listening figures.

Just say it: The future of search is voice and personal digital assistants



Brands: What's your current relationship status? Presented by Brand Republic Insight & Channel Advisor By now, the majority of retailers have adapted to e-commerce with most selling their products online, but for brands it hasn't all been smooth sailing.


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