Friday, 13 May 2016

The race is on to find the next Martin Sorrell, Wll.i.am and Three join forces to launch musician's new smartwatch, Media Week Annual 2016 party: photos and video from the night

Campaign 18:05

Campaign 18:05
May 13, 2016
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The race is on to find the next Martin Sorrell
The race is on to find the next Martin Sorrell

John Tylee

John Tylee looks at some potential candidates to become WPP's next chief executive and asks what qualities are needed to lead the world's biggest marcoms group.

Tech
Wll.i.am and Three join forces to launch musician's new smartwatch
Wll.i.am and Three join forces to launch musician's new smartwatch

Omar Oakes

Will.i.am has partnered with Three and its puppet brand mascot, Jackson, to promote the musician's new Dial smartwatch in the UK.

Advertising
Advertising unhealthy food to kids online could be banned in new consultation
Advertising unhealthy food to kids online could be banned in new consultation

Simon Gwynn

Proposals being considered by the Committee of Advertising Practice could see the advertising of unhealthy food and drink on teen-focused websites banned.

Marketing
Comparethemarket.com's meerkats get their own Batman and Superman comic book
Comparethemarket.com's meerkats get their own Batman and Superman comic book

Shona Ghosh

Comparethemarket.com is pushing its two-for-one Meerkat Movies scheme with a new DC Comics partnership that sees meerkats Aleksandr and Sergei in their own comic book.

Media
Media Week Annual 2016 party: photos and video from the night
Media Week Annual 2016 party: photos and video from the night

Gideon Spanier

Advertising and marketing chiefs from Facebook, Google, ITV and Procter & Gamble were among those who turned out to celebrate the launch of the Media Week Annual in partnership with Spotify at Century in London.

Also in the news
Sports Direct and key cutting just the beginning for innovative use of store space

The space race of retail super stores is a thing of the past, says Peter Veash, CEO at The BIO Agency - the challenge now for retailers is to find new uses of their space that make the lives of shoppers easier

Even Burberry is not immune to the pressures on the luxury sector

Burberry is reportedly after a new senior hire with commercial savvy to shore up chief executive Christopher Bailey's leadership, with a focus on marketing and sales.

Lévy: Sorrell's successor should not be 'wicked and nasty'

Publicis boss Maurice Lévy weighs in on rival WPP's succession search

Searching for audiences: Creating cross-channel audience lists for search
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Searching for audiences: Creating cross-channel audience lists for search

Christi Olson, Microsoft Bing Ads

The new world of search means putting the audience first and creating a great user experience for them. And paid search is slowly by surely catching up...




Programmatic is extinct - it's evolved into something way more powerful Presented by Campaign & AppNexus For those of you who rely on digital marketing to engage customers, don't be alarmed! Brian O'Kelley, CEO of AppNexus explains...


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