The big winners at D&AD Awards; Lynx grows up; A secret work weapon

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Campaign 18:05 May 20, 2016

The five things you need to know today Most read Y&R New Zealand and What3Words win big at D&AD Awards James Swift Y&R New Zealand won big at last night's D&AD Awards as UK start-up, What3Words, took home one of the evening's two coveted black Pencils. Tech Google's Instant Apps gives brands better chance of selling apps Shona Ghosh Apps have taken a bashing recently, with Facebook's Messenger bots declared the end of apps by some. Advertising LTA moves away from middle-class image of tennis in first brand campaign Shona Ghosh The Lawn Tennis Association (LTA) has launched its first brand campaign to persuade more people to pick up a tennis racquet as the weather warms up. Marketing Lynx: can it convince consumers it's about more than getting laid? Simon Gwynn Lynx returned earlier this month with the second ad of its relaunch, which threw out the brand's longstanding sex-focused positioning in favour of a broader representation of modern men. Is the brand moving in the right direction? Media Channel 4's Brooke: Family is my secret work weapon Dan Brooke My two boys, aged ten and eight, are my secret work weapon - the best thing that has ever happened to me. Also in the news Ryanair's Brexit seat sale reported to police by Vote Leave campaigners Vote Leave campaigners have reported a Ryanair ad to the Metropolitan Police, complaining it breaches bribery laws. Hollie Newton departs Sunshine Hollie Newton, executive creative director at Sunshine, has left the agency to pursue a career in publishing. Andy Nairn: Proving our effectiveness isn't always rocket science Just like Woody Allen's comic creation, we too struggle to achieve our goals. But it needn't be that way, says Lucky Generals' Andy Nairn. Promoted Searching for audiences: Creating cross-channel audience lists for search Christi Olson, Microsoft Bing Ads The new world of search means putting the audience first and creating a great user experience for them. And paid search is slowly by surely catching up... Brands: What's your current relationship status? Presented by Brand Republic Insight & Channel Advisor By now, the majority of retailers have adapted to e-commerce with most selling their products online, but for brands it hasn't all been smooth sailing. Campaign Jobs Digital Marketing Manager/Director £50000 - £80000 per annum + Bonus + Equity Ultimate Asset, London Digital Project Manager £35000 - £45000 per annum + significant benefits The Great & The Good, London Head of Social - luxury brand, 6m contract £80000 - £100000 per annum The Great & The Good, City of London Head of Supply - video SSP £90000 - £100000 per annum + bonus + benefits Ultimate Asset, West End Strategy Consultant £40 - £60K base, total comp 50 - 75K, plus excellent benefits Rare Selection, Central London Senior Social Media Executive Competitive & based on experience Royal Caribbean Cruises Ltd, Weybridge, Surrey Junior Account Manager Competitive SGK, London (Central), London (Greater) Media Sales Account Manager up to 35k + commission Clear Channel UK, London (Central), London (Greater) Business Development Executive OTE £35-50K Esi.info, Edinburgh, City of Edinburgh Faculty Marketing & PR Officer £22,912 - £26,537 per annum Staffordshire University, Stoke-on-Trent, Staffordshire

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